Damon Dash threw his support behind an event where people will toss Gucci items into a bonfire. Last month it was discovered that the Italian fashion house included in its fall/winter collection a black turtleneck sweater that was able to be pulled to the nose, and it included design features that many thought resembled blackface.
A lot of backlash came afterwards, so the fashion brand apologized and pulled the item from its physical and digital stores. But still, people like T.I. and 50 Cent continued to blast Gucci, and 50 even burned one of their T-shirts.
The bonfire will take place on March 17 in Los Angeles from 2 p.m. to 5 p.m., and it was started by the rapper, fashion designer and artist David Sabastian. Dash shared news of the event on Wednesday and said Sabastian is taking action while many others haven’t.
“Just when I thought I was the only one that was really about that action when it comes to fighting for our culture @davidsabastiananti steps up and is doing something every one else talks sh-t about but is puss cake to actually do something about,” he wrote.
“It’s disruptive and this is the only way we get our culture back,” added Dash. “We actually give them our drip then they sell it back to us then make fun of us…enough is enough… my team is with you #staytuned.”
Other notable rap figures that have refused to accept Gucci’s apology include Waka Flocka and Soulja Boy, who said he’s removing the Gucci tattoo from the middle of his forehead.
For his part, Sabastian has been hammering down on Gucci since the sweater was released, and he’s shared a few posts that criticize the brand.
On Feb. 25, he shared a clip of a wall painting, which made the local Los Angeles news, and it read: “Gucci doesn’t care about Black people.”
https://www.instagram.com/p/BuT3axgHi7x/
And it seems Sabastian got the idea to create the bonfire event a little after he made the painting.
“Hypothetical Question? Let’s say I wanted to throw a Gucci Bonfire in the middle of the city… get all the dopest musicians, singers, and rappers from the city… everyone bring a piece of clothing to throw in the fire,” he wrote on March 5.
