While several celebrities such as fellow Atlanta rapper T.I., film director Spike Lee, Soulja Boy and more opted to boycott Gucci and Prada, Waka offered a more direct approach. He took to Instagram on Friday, Feb. 8, and urged Black folks to start supporting Black high-end fashion brands instead of getting mad at predominantly white companies that produce offensive work.
“My advice to ya’ll is stop getting mad at all white people and get mad at the companies and the old mu–erfu–ers,” the rapper said in his video. “Ya’ll need to stop putting they clothes on. Stop making excuses, stop accepting apologies. … It’s that simple. Start investing into Black high fashion.”
The 32-year-old continued by saying that a lot of Black fashion brands are all over Instagram, but are often looked over in the name of wearing designer labels like Prada and Gucci.
“Black high fashion, it’s not being racist, its not picking sides, that’s how it goes. The European s–t … is too small for us it ain’t made for our body. Black high fashion designers,” he added.
The Atlantan wasn’t finished with his tirade and wrote in his Instagram caption, “🖕🏾 Being madd now we know how they feel but the question is why we still wearing that s–t 🤔 and I don’t wanna hear no fu–ing drip or apologizes!!!”
The 32-year-old’s counsel follows after Gucci’s recent scandal on Feb. 6. The Italian brand dropped a black wool balaclava sweater for its fall-winter collection that featured a slit for the mouth that was ringed with red lips in a design suggestive of blackface. Gucci pulled the sweater from online and shelves on Feb. 7 and apologized for “the offense caused.”
However, its apology was not accepted by T.I. nor Spike Lee, who both threatened to boycott Gucci and also Prada for its seemingly racist monkey-like bag charms they pulled from online in December.
The “Troubleman” rapper has been extremely vocal about boycotting Gucci and Prada. He also made it clear that Gucci’s apology statement was not accepted.
“APOLOGY NOT ACCEPTED!!!! We ain’t going for this ‘oops my bad I didn’t mean to be racist and disrespectful towards your people,’” the rapper wrote on Instagram on Friday.