Diddy is aware of the way light-skinned people have gotten in their feelings about his #BlackExcellence posts on social media and he’s issuing a PSA to settle things once and for all.
“This is a #BlackExcellence public service announcement!!” he wrote in the caption before launching into his video. “I’d like to send this out to all my light skin, high yellow, caramel and redbone brothers and sisters. ✊🏿✊🏾✊🏽✊🏼”
“This message goes out to all of you. We are family,” he says in the Saturday, May 19 Instagram clip. “I’m sorry if I made y’all feel like y’all weren’t a part of the Black Excellence because I’m so chocolatey, but it’s no divide and conquer going on here.”
He added that despite what some — like Mocccan-American rapper French Montana — forging their own “light skin excellence” coalitions with the likes of Drake included, they’re still Black.
“Yes, y’all asses is Black,” Diddy says. “So when something bad happens, yo ass is Black. Now, when something great happens, yo ass is Black. … I just thought that it was important to make it clear. So when I say Black Excellence, I mean everybody, OK? So I just need all my light-skinned brothers and sisters to really join the movement.
“Don’t act light-skinned now! Black Excellence,” he signed off.
In response, several light-skinned celebs — including T.I., Drake, The Rock, Swizz Beatz, Chris Brown and Diddy’s son Quincy — backed him up.
Diddy’s PSA comes after he made an earlier post referencing the movement.
“Blacker the berry, the sweeter the juice,” he says in a May 13 clip of him sunbathing as Barry White’s “Can’t Get Enough of Your Love, Babe” plays in the background. “I wanna be so Black.”