It’s been nearly two weeks since “Megyn Kelly Today” debuted on NBC and the numbers aren’t looking good. A New York Times reporter tweeted Tuesday, Oct. 10 that her ratings for the 9 a.m. hour of the “Today Show” are starting to tank. John Koblin reported viewership is down 24 percent from last year when Tamron Hall was hosting on the hour, which used to be “Today’s Take.”
And the news gets worse.
After averaging 2.5 million during its premiere week, “Megyn Kelly Today” viewership has dropped by 13 percent. Plus, there have been declines in the highly-coveted 25-54 demographic compared to when Hall was on in those same periods.
In first week on the air, Megyn Kelly averaged 2.5 m. viewers and a 0.6 in the demo. Down 13% and 17% versus premiere week
— John Koblin (@koblin) October 10, 2017
“Not only are ratings plummeting since Megyn Kelly joined the ‘Today’ franchise,” a source claimed to Page Six Tuesday, Oct. 10. “But the numbers show Kelly’s lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb’s show, which follows straight afterwards,” a source said. “They’ve taken a huge hit with Megyn as their lead-in.”
Megyn Kelly: from Fox to NBC
However, the news isn’t all bad for Kelly. Koblin tweeted Kelly drew 2.7 million viewers for her interview with Harvey Weinstein accuser Lauren Sivan. She also garnered 927,000 watchers in the key demo — an all-time high.
Meanwhile, after famously being pushed out by NBC (or reportedly rejecting its multi-million dollar contract offer — it’s unclear which is true) in favor of Kelly, Hall has landed on her feet. The journalist is set to host her own talk show with The Weinstein Company. This is still active despite the allegations against ousted co-founder Harvey Weinstein.
Hall told The Huffington Post Tuesday that her agents are currently meeting to discuss the next steps for the daytime talk show deal. She is the co-creator of the as-yet-untitled series and will also executive produce.