Serena Williams is giving her daughters the ultimate Barbie moment, and this time, Mom gets to be the doll.
The tennis legend now has a mini-me that looks just like her, bringing a playful twist to the childhood experience of playing with a Barbie version of yourself.
For Williams and her daughters, the moment makes playtime a little more personal.
Instead of simply picking a doll off the shelf, they can play with a miniature version of the woman they call Mom.
Mattel is celebrating that moment again by honoring Williams with a signature Barbie doll that looks exactly like her.
Williams has 23 Grand Slam singles titles, including her 2005 Australian Open win over Lindsay Davenport despite a back injury.
Mattel sculpted the doll wearing the same outfit she wore during her victory.
The outfit includes a bright green-and-white Nike top, a white skirt with green-and-white sweatbands, and white shoes. The company took it a step further by giving the doll Williams’ golden-brown hair and white headband.
To test it with consumers, she tried it at home. A video circulating online shows Serena holding the doll while doing laundry in a striped dress. Adira demanded to change the doll’s clothes from the tennis ensemble into a dress.
“Just yesterday, this mom was dressed as a renowned tennis star; now she’s a full-time stay-at-home mom,” Williams joked during a playdate.
“Not too many can say they played with a Barbie sized version of their mom. Ultimate flex,” said one social media user.
Another noticed, “Serena sighed like ‘Today really drained me’ after changing one load. Mom Life! Having her own Barbie is a flex.”
This special honor comes more than a year after Mattel released a signature Barbie for Williams’ sister, Venus.
In a statement shared by People, Williams opened up about what it means to have her own Barbie.
She said, “Growing up, I didn’t see many girls who looked like me being told there was no limit to who they could become. I want every girl who plays with this doll to see possibility—not just in me, but in herself.”
Williams reminded young girls that they can “dream big, work hard, change direction, break barriers, and become anything she chooses.”
Barbie’s Instagram account also shared a collaborative post with Williams to show her reaction to seeing the doll.
In the video, the tennis legend wore an outfit similar to her 2005 Australian Open final look. In the updated version, Williams wore bright green from head to toe, including matching ankle socks and shoes, and had blonde curly hair.
Examining the enclosed doll, Williams noted, “Strong muscles in my legs, I love that.”
Commenters on Instagram agreed that the doll matched her physique, also noting her “Beautiful legs muscles.”
A longtime supporter of Williams and her sister Venus wrote, “I’ve just ordered Serena to match the Venus doll.”
One fan pointed out that Mattel captured Williams’ famously thick thighs, writing, “Love this for you! Congrats! The doll would’ve snapped even more if they gave it your iconic beads.”
Serena Williams’ hair and physique have long drawn fans’ admiration since the 1990s.
Fans have celebrated her and her sister’s iconic beaded braided hairstyle. But Serena takes the cake for her powerful frame and muscular thighs that set her apart.
Back In 2017, one fan wrote, “I want my thighs to be like Serena Williams’ thighs. Those are thighs of steel.”
Last year, some fans worried Williams had lost her signature curves after noticing her slimmer frame. In August 2025, she revealed she used a GLP-1 medication and said the weight loss eased her joint pain and lowered her heart disease risk.
Williams has since posted several photos showing off her physique to assure fans her signature toned physique remains. She has posted court workouts and fitted looks that remind fans her signature shape remains.
Mattel embraced the praise for Williams’ thighs by giving the doll fuller thighs than other Barbies.
Williams’ signature doll costs $45 dollars. Other celebrities who join the Barbie Signature Doll lineup include Lenny Kravitz, Debbie Allen, Whitney Houston, LeBron James, and more.
