‘What in the Hell is Going on with His Face’: Simon Cowell’s Drastic Appearance Change Has ‘American Idol’ Fans Doing a Double Take

It’s not abnormal for someone’s appearance to change as they get older, but Simon Cowell’s facial features don’t look like they’re natural, according to fans who checked one of his recent social media posts.

Cowell posted a video to Instagram on May 31 ahead of the season 18 finale of “Britain’s Got Talent.” Cowell, who is a judge on the show, shared a message to his followers and potential viewers of the competition series. 

Simon Cowell alarms fans after some thing he’s unrecognizable in new video. (Photo: @simoncowell/Instagram)

“Hello, it’s Simon,” he said as he held the phone up. “We’re live from Hammersmith, minutes before the final.” Dressed up in his black suit and white dress shirt, Cowell continued, “I am really, really excited, I haven’t got a clue who’s going to win, but that’s good. Hope you enjoy the show, thanks for watching, everyone, and take care. Bye-bye.”

“It’s the @bgt final! Enjoy the show and thank you for watching! Love, Simon x,” he wrote in the caption. 

For some fans, Cowell didn’t seem to fully look like himself, with some raising the possibility he was using filters. 

A gossip site reshared the video in a post where people commented about the 65-year-old’s looks. 

One person asked, “What in the hell is going on with his face?”

Another observer wondered if artificial intelligence had something to do with why Cowell looked different. “Is it just me or does this look like Ai,” they wrote. 

A third person said, “he’s been looking unrecognisable for a minute now.”

A fourth believed that there was nothing new about his appearance, “He’s looked like this for the last 5-10 years ngl.”

Someone else wrote, “He needs to be friends with Kris Jenner she’s got the connect for facelifts,” they said. Jenner is the matriarch of the family that includes her children Kourtney Kardashian, Kim Kardashian, Khloe Kardashian, Rob Kardashian, Kendall Jenner and Kylie Jenner. 

In the past few months, she’s gotten a lot of attention over her impressively rejuvenated face. It’s not confirmed if or what work she’s gotten done exactly, but many speculate that she may have gotten a facelift as they note to tightened skin. Even though she didn’t speak about it herself, People magazine recently reported that the doctor who worked on her was Dr. Steven Levine.

As for Cowell, the “American Idol” judge admitted over the years to getting some aesthetic enhancements. In 2018, he told The Sun that he got a Silhouette Soft Lift, which is a non-surgical procedure where thread is sewn into the face to fix sagging on the face and neck.

Fast-forward to 2022, and Cowell told the outlet he decided to stop the botox he was previously getting, after not recognizing his own self. 

“There was a stage where I might have gone a bit too far. I saw a picture of me from ‘before’ the other day, and didn’t recognise it as me first of all,” he said. “Eric [his son] was in hysterics. Enough was enough. There is no filler in my face at all now. Zero.”

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top