Sean “Diddy” Combs, aka Love, created an empire when he launched his Bad Boy Records music label nearly three decades ago. The label featured several legendary artists, including The Notorious B.I.G, Faith Evans, Mase and more. Now the music mogul has announced that he’s back at it again with a new R&B-focused label titled Love Records.
“Music has always been my first love, Love Records is the next chapter is about getting back to the love and making the best music of my life,” Combs said in a statement captured by Revolt TV on his official return to music and his exclusive one-album deal with the iconic Motown Records.
“For the Label, I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album, and I’m excited to add to its legacy,” he said.
Love Records reportedly will cater exclusively to R&B music. Content released through the label will be made by prominent artists, producers and songwriters, with the first project to be released by Diddy himself.
While many people were excited over the news of Diddy’s expansion, some critics felt they would be remiss if they didn’t mention the Harlem native’s alleged poor business dealings and claims he owed several of his former artists money.
In the past, the label boss often had been called out by his former employees, including rapper Mase for a number of reasons, including not selling him back his masters.
“Diddy is the last person that need to be starting a new record label,” wrote one Twitter user. “I’m screaming.”
“I want R&B to flourish, but I want R&B artists to be properly supported… I don’t trust Diddy to support them properly,” another person commented.
On Instagram, critics appeared to find the move comical, including one user who wrote, “Sign with Diddy if you want to… and you gone be in student loan debt like the rest of us.” “He doing everything but paying people the right amount he’s supposed to,” added another. A fifth person questioned, “Are we celebrating the continued exploitation of artists ?… hooray I guessed.”
This is the latest news from the music industry veteran who was recently tapped to host and executive produce the 2022 Billboard Music Awards set to take place on May 15 in Las Vegas.