After acquiring Death Row Records, Snoop Dogg has confirmed a potential collaboration with Diddy’s Bad Boy Records. The 50-year-old recently gained ownership of the label that released his critically acclaimed debut studio album “Doggystyle” in 1993. Snoop and the music mogul formerly known as “Puff Daddy” have built lifelong friends over the years, which began on opposing sides of one of the biggest feuds in hip-hop history.
Snoop shared his vision for their monumental joint effort during an upcoming interview on the “Drink Champs” podcast.
“We can show growth and progression and move forward. And we can take this Bad Boy and Death Row and make it a collaboration on peace and love,” said Snoop during a preview clip. “That’s who I am. I’m Suge and Puffy. You know what I’m saying? I’m all in the videos rapping, dancing…”
Death Row was created by Dr. Dre, Marion “Suge” Knight, The D.O.C., and Dick Griffey in 1991, and helped launch the iconic careers of its co-founder, Dr. Dre, as well as MC Hammer, The Lady of Rage, Tha Dogg Pound, and both the late Tupac Shakur and the late Nate Dogg.
In the podcast clip, Snoop addresses critics who insinuated the beef wasn’t over. He said, “Shut the f–k up and stop being brainwashed. I love Puff. I love his kids. Now, n—a what’s happening.”
The beef between Death Row Records and Bad Boy Records became public at The Source Awards in 1995, in New York City. While onstage, Suge took a jab at Puffy after accepting the Best Movie Soundtrack of the Year award for the “Above The Rim” soundtrack.
Suge said, “Any artist out there that want to be an artist and want to stay a star, and don’t have to worry about the executive producer trying to be all in the videos, all on the record, dancing… come to Death Row!”
Viewers watched as the audience booed Suge as he walked off the stage, which increased the momentum between the East Coast and West Coast labels.
After releasing his first two albums on the label, Snoop Dogg left Death Row and signed with Master P’s No Limit in 1998, claiming he was owed money. The Grammy-nominated rapper released 17 additional albums, including last year’s “The Algorithm.”
Snoop Dogg’s appearance on “Drink Champs” airs Thursday, April 14.