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‘We Felt the Need to Rise to the Challenge’: Ciara and Russell Wilson Partner With Performance Kitchen to Help COVID-19 Hunger Relief

Ciara and Russell Wilson continue to support Seattle through COVID-19. It was announced that the couple will be working with Seattle-based brand Performance Kitchen to help donate meals to families in need.

The Wilsons, who give back together through their Why Not You Foundation, have teamed up with the frozen food brand to donate 1200 meals to families affected by the Coronavirus outbreak. “During this unprecedented situation, we felt the need to rise to the challenge of taking care of those that are at risk during this crisis,” Russell Wilson stated in a press release.

Russell Wilson (left, center) holds daughter Princess Sienna as wife Ciara (right) holds son Future. (Photo: @ciara/@dangerusswilson/Instagram)

“Performance Kitchen has been an amazing partner and with their matching program, we’ll be able to have a larger and ongoing impact while directly helping our neighbors who are most in need,” he continued. “We hope our communities will join us in this initiative.”

The company is donating the 1200 meals on behalf of Russell and Ciara and their Why Not You Foundation to the Friends of the Children Seattle, an organization that mentors vulnerable children, and Food Lifeline, a local food bank. Additionally, the company is allowing customers to get involved in helping the needy through what it calls the Russell Wilson Meal Donation & Match Program. Shoppers who buy Performance Kitchen meals online or in the company’s Seattle brick-and-mortar store have the option to buy a meal to donate, which the company will match with one of its own. Wilson and Ciara will pick a Seattle charity each month to receive the donated meals.

Performance Kitchen’s CEO is excited to have the couple onboard and helping reach a common goal: fewer hungry mouths in Seattle. “During this unprecedented time in our country with extra stress and uncertainty, we feel honored to partner with Russell and Ciara on this important initiative,” said Performance Kitchen’s CEO, Christine Day. “Together we aim to make nutritious and delicious food accessible to those who need it most, building a healthier community.”

Russell Wilson and Ciara said they’ll be donating 1 million meals to a Seattle food bank. (Photo: Axelle/Bauer-Griffin / FilmMagic via Getty Images)

The new initiative isn’t the first time the Russell has worked with the company, however. As a brand ambassador, he previously collaborated with them on a signature line of performance and kid-friendly meals. In addition to the food drive, Performance Kitchen will continue to donate 3 percent of all sales from that signature line to the couple’s foundation.

The Wilsons recently announced a partnership with a local food bank, Seattle Food Lifeline, and committed to donating one million meals.

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