Denied: Kanye West May Have to Use Another Name for His ‘Sunday Service’

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Kanye West‘s application to trademark “Sunday Service,” the name for his weekly church like events, was denied on Oct. 16 by The United States Patent and Trademark Office (USPTO).

The Blast reports that an event planning company already registered the name in 2014, and West’s “Sunday Service” would cause confusion if the trademark was granted.

Kanye West’s application to trademark “Sunday Service” was shot down. (Photo: Pierre Suu / GC Images via Getty Images)

The “College Dropout” creator filed the application in July of this year for merchandise he began selling with “Sunday Service” on it.

But despite the denial, the USPTO said it recognized that West had already been using “Sunday Service” on merchandise and can use that as proof if he decides to challenge the decision.

If he doesn’t appeal it, then his application will be cancelled.

West’s “Sunday Service” events, which feature his gospel choir, have been quite the hit since he first brought it to The Coachella Valley Music and Arts Festival in April of this year.

Since then, he’s brought it to cities like Los Angeles, Washington D.C., Salt Lake City, Utah, Queens, N.Y. and Atlanta.

And on Friday (Oct. 18), he brought “Sunday Service” to Kingston, Jamaica, in Emancipation Park, which was free for all who attended. It was the first time that West has brought “Sunday Service” out of the U.S. since he started it.

Reportedly, he also plans to bring the event to Africa, Asia and Europe at some point.

It was also announced that West would no longer be playing secular music, and it’s been said he’s been “radically saved” as well.

It’s something that his Pastor Adam Tyson talked about on the podcast Pure Flix earlier this month. And he said West’s spiritual conversion is the real deal, despite some on social media stating otherwise.

“We talked the first time [for] about three hours,” explained the Los Angeles area based pastor. “And I spent about three hours just going through the gospel, making sure he understood clearly about the atonement of Jesus Christ.”

“He’s like, “I was just under the weight of my sin, and I was being convicted that I was running from God, and I knew I needed to make things right. So I came to Christ. I came out of darkness into the light,'” said Tyson about his conversation with West.