The BeyHive is among the most dedicated pop star fanbases out there. They’re unafraid to rally the troops and take aim at anyone they feel is out to get Beyoncé in the slightest.
However, the singer’s publicist appears to have had enough. She wrote an Instagram post on Thursday to call for Bey’s fans to cease lashing out at others when they feel the star is remotely threatened.
While reflecting on June 6 as the launch date to Bey and husband Jay-Z’s On the Run II Tour last year, Yvette Noel-Schure implored the performer’s fans to extend love to others.
“I am looking back today at the start of The OTRII tour, one year ago,” Noel-Schure wrote in an Instagram caption of a photo of Bey and Jay on stage. “It was a place of joy, unimaginable entertainment from two of the best performers in the world, and a place of love. Every single day on that tour I saw love. Which is why I also want to speak here to the beautiful BeyHiVE. I know your love runs deep but that love has to be given to every human. It will bring no joy to the person you love so much if you spew hate in her name. We love you. 🐝 🐝 🐝”
While Noel-Schure got praise, many commented saying that Beyoncé herself ought to have spoken out.
“@beyonce with all due respect, this message should’ve come directly from you! This is so impersonal!” a fan said in part.
Another said in part, “appreciate it, ms. Y. but this should have come from B. is she too good to speak?”
Noel-Schure’s post comes amid backlash from the BeyHive, which swarmed in on the wife of Golden State Warriors majority owner Joe Lacob after she was caught on camera talking to Jay during Game 3 of the NBA Finals Wednesday.
Bey’s supposedly unenthusiastic facial expression led fans to believe Nicole Curran was saying something to Jay that warranted them tearing into her online.
“How dare her talk across Beyoncé.”
“I know how to get rid of becky’s like you… where’s the seasonings 😤😤😤 ..y’all hate seasonings I shall use it as a sage”
“First off back tf off jay BECKY 🐝🐝🐝 you moving on thin ice.”
“To jail you go ‼🐝🐝🐝🐝🐝🐝🐝🐝🐝”
Curran attempted to explain herself by writing on Instagram that she was only asking the couple for their drink order and later explained why she gave Beyoncé a rose from a fan. But that wasn’t enough to quell the flames of angry fans.
Senior ESPN reporter Ramona Shelburne spoke to Curran about the backlash and said Curran told her she had been getting death threats as a result of her courtside interactions.
“She was in tears,” Shelburne tweeted. “Said she had been getting death threats on social media all night this morning she disabled her IG account just to make it stop.”
Shelburne further tweeted that Curran explained she had asked what the power couple wanted to drink and leaned over because it was loud inside Oracle Arena.
“There was no hostility. I was trying to be a good hostess,” Curran reportedly said according to Shelburne. “I’ve never experienced cyber bullying like this. I can’t believe our players go through this. That kids go through this.”