Ray J’s business empire continues to grow as the singer sets foot into the world of marijuana dispensaries.
Like cousin Snoop Dogg before him, Ray J is getting to the green by selling some dope. TMZ reported Monday that the singer and TV personality has already invested $5,000,000 into his business, insiders divulged to the outlet. William Ray LA, the California-based company’s first offering will be pre-rolled joints titled after the singer’s stage name: “Ray Jay’s.”
A product poster obtained by the website notes Ray J will offer at least two strains of marijuana for consumers, indica, which they title “OG,” and sativa, which the company calls LP. Clients can buy the strains loose in a glass jar, which will presumably be offered down the line, or pre-rolled in the form of Ray Jay’s. Plus the company will also offer services to other cannabis businesses that have hopes of growing their business.
Ray J is apparently getting hands-on with the process, with TMZ reporting he’s collected a host of first-rate cannabis experts who specialize in growing, branding and marketing weed. The singer was seen on video inside a greenhouse giving viewers a glimpse of what he’s got in store.
“They said, ‘Welcome, Ray J … welcome to the cannabis business,'” he says in the brief clip. “I said, ‘I’m so honored and happy to be here.'”
The performer is also planning to share his own knowledge and expertise within the company.
David Weintraub, Ray J’s manager, told TMZ William Ray LA will zero in on nontraditional marketing strategies in media, music and entertainment. Plus, Ray J doesn’t want the company to solely be in California; he wants to develop it nationwide.
The “Love and Hip Hop: Hollywood” star’s marijuana foray marks his latest effort in growing his business. Ray J already has Raycon, his tech company that offers wireless audio products. Raycon also made waves in 2017 when he landed a $31 million deal to launch an electronic transportation brand through the company.
“The world is moving towards renewable green energy, and electric transportation is a big part of that,” Ray J said in a statement at the time. “With the Raycon movement, we are going to make sure we are one of the first ones there.”
Additionally, Ray J also has Raytroniks, which is his electronics business launched in 2016. It offers the Scooter-E-Bike, a foldable, two-wheeled scooter that is fully electricity-driven.