Rasheeda Frost Appears in Designer Wear, Fans Ask if She’ll Join Boycotts of Gucci, Prada

Love and Hip Hop: Atlanta” star Rasheeda Frost is getting bombarded with questions from fans who are curious to know if she’s doing away with Gucci and Prada after their recent blackface scandals.

A slew of celebrities joined this week to boycott Gucci and Prada after the fashion brands used controversial imagery that resembled blackface on some items. Since the incident, Frost hasn’t been seen wearing Gucci or Prada, but fans are curious to know if she too plans to boycott the companies.

The 36-year-old took to her social media on Friday and shared an image of herself rocking all-designer attire at her Pressed boutique in Atlanta. She sported a Fendi poncho, black jeans and Fendi sneakers. The photo focused mainly around her sleeked side-ponytail that fell just a little above her waist.

Rasheeda Frost

(Photo: @rasheeda/Instagram)

“Me & my ponytail 😘,” Frost captioned the photo.

However, fans seemed more concerned about the star’s perceived obsession with designer labels. They wanted to know if Frost was boycotting Gucci and Prada after wearing those labels frequently in the past.

“I hope I never see u in Gucci so switch over to Fendi it looks better anyway,” one fan commented.

“Are you still wearing Gucci or nah?” another asked. “You say ‘me and my ponytail’ and the labels you are wearing outshine your ponytail are you boycotting Gucci and Prada?”

A few other fans blasted the “LHHATL” actress for still following Gucci on Instagram.

“Why are you still following Gucci on ig 🤔?”

“Stop following Gucci on Instagram! We see it!”

Frost has yet to address if whether or not she will continue to support Prada or Gucci.

Rasheeda Frost

(Photos: @troubleman/Instagram}

Last week, Gucci pulled a $890 black knit sweater that included bright red lips which evoked blackface imagery. The company released a statement on Feb. 6 saying it “deeply apologizes for the offense caused.”

Rapper T.I. responded to Gucci on Feb. 8 with an Instagram post that read, “APOLOGY NOT ACCEPTED!!!! We ain’t going for this ‘oops my bad I didn’t mean to be racist and disrespectful towards your people.’”

The Atlanta artist also blasted Prada for selling minstrel-like charms in December. Prada released a statement last year apologizing for the offensive merchandise.

“We would like to convey our deep regret and sincere apologies for the Pradamalia products that were offensive. … We will learn from this and we will do better.”

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top