Music mogul and entrepreneur Sean “Diddy” Combs took to social media Thursday, Jan. 12 to blast the “coonery” and “buffoonery” he has witnessed in today’s rap music.
Combs said in a series of videos posted on his social media accounts that hip hop is in dire straits. While the icon did not name particular rappers responsible for the current state of the industry, there is speculation he was referring to rappers Soulja Boy and Kodak Black.
“It’s too much coonery, buffoonery going on,” Combs says. “The culture is being killed. I’m not saying anything about it cause I’m so burnt out. … It’s too much cooning and buffooning, y’all. And we’re all guilty of it. … I can’t believe this is what hip-hop has become.”
Recently, Soulja Boy has been in a social media feud with singer Chris Brown over model Karrueche Tran. That feud reportedly inspired Kodak Black to challenge New Orleans rapper Lil Wayne to a boxing match over who is the greatest rapper alive.
After Kodak Black’s video surfaced, Wayne claimed he does not know the rapper.
Combs urged rappers in the industry today to do research, watch documentaries on YouTube and Netflix and become familiar with the history of the art form in order to appreciate it. He also announced that he would take some time off of his “social devices” because there is too much “cooning and buffooning.”
“They letting us coon and buffoon. So, y’all stay sleep,” Combs says. “The reason why I don’t be doing this s— because I don’t like sounding like I’m preaching cause I am the worst of the bunch. … At least I have the experience to tell y’all to stop.”
He implied that rappers are not using their power and influence to better Black people. Instead, they are using it to keep Black people down. “But you want to use that power to do the Jim Crow. There’s a new Jim Crow. Y’all doing the old Jim Crow being divided and conquered nonstop.”
By the end of the video, Combs reminded his followers that Black people are capable of anything because “we’re so f–king fly. Like, look at our skin. The s— is golden-red, Black-chocolate. Our hearts are made of diamond. And we treat ourselves like we can’t see that.”