Rapper The Game is joining an expanding list of celebrity owners of marijuana dispensaries. The Reserve is a medicinal cannabis repository the rapper took a stake in. The company announced a meet and greet with the rapper on Instagram Aug. 27.
The Orange County Register reported Game – whose real name is Jayceon Taylor – is part owner of the company, located in Santa Ana, California. He is set to create his own line of marijuana flowers and concentrates, too. The brand will initially be sold at The Reserve before other licensed dispensaries can sell it by year’s end.
In a statement to the newspaper, The Game said the purpose is to provide “safe and legal access to a plant that saves lives and changes futures.”
“The Reserve is my platform for nationwide education and statewide access to consistent, locally grown, premium medicine.”
To the smoke aficionado, access to medicinal marijuana is a human rights issue. He said the move ties into a peaceful march he led with fellow MC Snoop Dogg to local a police graduation. In July, the performers and others protested in response to the recent police killings of Alton Sterling and Philando Castile.
Speaking to Forbes about his choice to get involved in the cannabis trade, The Game said he “finally has a platform to legally cultivate and sell a plant that saves lives and is changing our world in a positive way.”
Game’s new ownership of The Reserve is not his first foray into the business. He previously partnered with G FarmaBrand to create his own strains of the plant. They can be used in drinks and cigarettes and will be carried in the dispensary.
The MC promoted his new position on Instagram Wednesday and stated he already made $3 million from investing in marijuana.
“Bet I’m the 1st celebrity billionaire off marijuana !!!!!!! Put a million in, made $3,000,000 & it ain’t even been a year yet,” he wrote.
The Game joins a host of other Black entertainers with financial ties to the industry, including Snoop Dogg’s “Leafs by Snoop” brand and Wiz Khalifah’s strains announced in February. In March, Whoopi Goldberg announced a line of medicinal products aimed at women.