UCLA Students Dress Up in Do-rags, Blackface for ‘Kanye West’ Party; Chapter Suspended

Frat partyA UCLA fraternity is the latest Greek organization to land in hot water for throwing a party centered around offensive racial stereotypes. Los Angeles station KNBC-TV reports the Sigma Phi Epsilon fraternity threw a “Kanye Western” party, in conjunction with the Alpha Phi sorority, where partygoers were encouraged to wear clothing that mocked Black culture such as do-rags, baggy pants and blackface. Some partygoers came dressed as the Kardashians. Rapper Kanye West is married to reality star Kim Kardashian, who is known for her high-profile relationships with Black men.

The party took place during Black Bruin Week, a period where students of color are made aware of the university’s resources. Pictures of the partygoers were uploaded to social media and later picked up by The Daily Bruin, the school newspaper.

Black students at UCLA were upset at the offensive pictures.

“We don’t really know who was in that party. But pictures we saw — blackface without the paint,” said Janay Williams, chair of the African Student Union, in an interview with KNBC. “There were people dressed in like do-rags, people dressed as ‘thugs, rappers.’ Just making a mockery of Black culture.”

According to The Daily Bruin, the presidents of Sigma Phi Epsilon and Alpha Phi did not respond to requests for interviews. UCLA released a statement condemning the event for being insensitive.

“We remind students that while they are free to celebrate in ways that draw on popular culture, their specific choices can cause harm and pain to fellow members of their community. Put simply: Just because you can do something does not mean you should,” said the university.

Hip hop website XXL reported that Sigma Phi Epsilon’s national office had temporarily suspended the chapter and launched an investigation. Greek parties featuring offensive stereotypes have been happening on a regular basis over several decades. So it seems that Greek organizations are aware of the offense they cause, but just don’t care.

Earlier this year, the University of Oklahoma chapter of Sigma Alpha Epsilon was shut down after video leaked of members engaging in a fraternity song featuring racial slurs.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top