Serena Williams, In All Her Natural Splendor, Graces Cover of Vogue

serena-williams-april-2015-cover-vogueSerena Williams, the quintessential symbol of Black woman power, graces the cover of the quintessential fashion magazine, Vogue, which is significant because is still a rare sight to see a dark-skinned beauty on the cover of the iconic publication.

On the cover, Serena’s skin is radiant. She rocks an elegant teal dress. She is not overdone with makeup. Her hair flows back and out, as if wind-aided. She’s not wearing earrings; only a pristine bracelet on her left wrist. She looks more like her sister Venus than ever before.

This is Serena Williams in all her splendor, not photo-shopped to look like a starving model. For all she has done for sport and how she has comported herself, she deserves a place on the cover of this legendary magazine, like First Lady Michelle Obama, Beyonce, Oprah, Beverly Johnson, Rihanna and other Black women who have had solo cover placement.

The breathtaking shots of the tennis legend were taken by a legendary photographer, Annie Leibovitz.

In the magazine, Williams talks about her obsession with her arms, and making sure they do not look too muscular. She refuses to lift weights for fear of them growing or looking too strong.

“Nowadays, everyone goes to the gym,” she said to Vogue. “But when I won my first Grand Slam, I had never been. I hated my arms. I wanted them to look soft.”

On the cover, her arms are exposed and they look sleek and firm.

She touched on a number of topics in the magazine piece, including the challenge of being the best in her game.

“It’s hard and lonely at the top,” she said. “That’s why it’s fun to have (fellow tennis player and close friend) Caroline Wozniacki and my sister (Venus). You’re a target when you’re No. 1. Everyone wants to beat you. Everyone is talking behind your back, and you get a lot more criticism. God forbid you lose. It’s like, ‘Why?’ Well, I’m human.”

 

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top