Leveraging The World Cup: Nike Will Launch Soccer App on July 10

Nike-last-game-world-cup-app

Nike already boasts a multitude of iOS and Android apps, but the company is about to go one further with a new soccer app on July 10.

First teased at the end of its recent video, The Last Game, a new promo site reveals the app will soon be available on both Apple and Google’s mobile platforms and offer exclusive features to tempt fans.

The core of the app appears to be a self-contained social network. Nike says users will be able to “talk football 24/7″ and join a pick-up game using the chat functionality. It also will offer “exclusive access” for live chats with professional players and the chance to buy new clothing before it hits store shelves.

Given we’re in the midst of the FIFA World Cup at the moment – and the app will launch before the final on July 13 – Nike has timed the introduction of its new soccer app to near-perfection, it would seem.

source: thenextweb.com

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top