NCCA Owns The Players’ Identity
Universities have the rights of “owners” and receive payment from the labor of the athletes in various forms, including selling shirts and other officially licensed gear with their names, faces and identification numbers, while prohibiting the players to earn any money.
Not only does the NCAA prevent the students from making money from their likeness during their tenure at the schools, they also own the rights in perpetuity and continue to profit from the players long after they leave.
College merchandise licensing is a $4-billion annual industry, and the NCAA has cornered the market. An NCAA business partner, Thought Equity Motion, has called the NCAA’s video content archives “one of the most unique and valuable content collections in the world.”
