Get Big: Lebron James Leads NBA In Endorsements

King James had a unforgettable 12 months as he secured his second NBA title, his fourth MVP Award, and a second Olympic Gold Medal. The All-Star player is now in an exclusive group of four Hall of Famers with his fourth MVP title after the 2012-13 season.

Other than that, James is in a league of his own as the NBA’s biggest endorsement star, thanks to deals with Nike, McDonald’s, Coca-Cola, Samsung and others. Sales of his signature Nike shoes rose 50% to $300 million in the U.S. during 2012. He outsold his nearest NBA competitor by a 6-to-1 margin in the U.S. In the video above, Darren Rovell examines LeBron James’ deal with Nike and the rest of his endorsement portfolio, which is reportedly worth over $40 million annually.