Robert De Niro Brings Nobu Brand to Vegas Boutique Hotel Within Caesars Palace

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It’s the most anticipated event in Sin City this year and it’s less than a month away.

What used to be the Centurion Tower at Caesars Palace was gutted and has been converted into the world’s first Nobu Hotel, the first of four currently in the works. The hotel will open Feb. 4 and is now taking reservations. The new property is a collaboration between Caesars Entertainment Las Vegas (Caesars Palace, Planet Hollywood Casino, Paris, Flamingo, Harrah’s, Bally’s, Rio, Imperial Palace and Bill’s Gamblin’ Hall) and Nobu Hospitality, a private group owned by the famed chef, Hollywood film producer Mier Teper, and superstar actor Robert De Niro, a core principal. De Niro has co-funded and provided creative direction for all of the group’s 20 owned Nobu restaurants to date.

Following a trend in the past decade that includes THE hotel at Mandalay Bay and Skylofts at MGM, Nobu Hotel is a more luxurious boutique hotel within the larger Caesars Palace.

Caesars is a true destination resort, one of the oldest, most iconic and best known Las Vegas mega-resorts, with nearly 4,000 rooms at a variety of price points – including another brand new option, the Octavius Tower; 25 restaurants with celebrity chefs such as Bobby Flay, Wolfgang Puck and Michel Richard; a five-acre, eight-pool water complex; one of Vegas’ best luxury spas, the Qua Baths & Spa; and the famous and revolutionary Forum Shops, which brought brand name shopping to a city now famous for it  at a time when the prevailing logic was that no one came to Vegas to shop.

The expanded Forum Shops now spans 683,000 square-feet with over 160 boutiques, bars and eateries, plus Vegas-style high-tech attractions and entertainment. Caesars also has a large performing arts center, the Colosseum, headliner Celine Dion, and its own private world-class golf course, Cascata, one of the most expensive ever built.

With 181-rooms, the Nobu Hotel is just a tiny section of Caesars Palace, but it may quickly become the most exclusive part …

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