Starbucks Corp. announced last week that it will buy Atlanta-based Teavana Holdings Inc. (NYSE: TEA) for $620 million. The announcement came two hours after Atlanta Business Chronicle first reported the deal was expected. The all-cash deal, expected to be completed this year, would bring Starbucks (NASDAQ: SBUX) into the $40 billion global tea market, giving [...]
Corporations Use Music to Make Emotional Connection to Consumers
July 26, 2012 | Posted by
For companies looking to make an emotional connection with consumers, music continues to be one of the most reliable devices in the marketer’s toolbelt. From Apple using rock legends U2 to make the iPod soar, to Converse building a recording studio in Brooklyn and opening it to the masses to help establish itself as the [...]
Is Starbuck’s Quietly Turning into a Tech Company?
June 13, 2012 | Posted by
The coffee was brewing as usual, and patrons were as caffeine-crazed as any other day, but something curious was happening behind the scenes at beloved and bemoaned coffee giant Starbucks on March 9, 2012. On that date, Adam Brotman, formerly senior vice president of Starbucks Digital Ventures, was named to an entirely new executive role, [...]
