President Donald Trump has spent years treating Truth Social like his personal megaphone.
From political attacks to late-night meltdowns, the president rarely misses an opportunity to give his loyal MAGA followers something to talk about.
But lately, fewer people seem interested in his antics, as he fires off insults, questions elections, and announces policies whenever he pleases.
According to The Daily Beast, Truth Social attracted just 11.8 million visits in October, compared with 19.5 million during the same month last year.
That represents a staggering 39% year-over-year decline and marks the platform’s lowest traffic since tracking began in August 2025.
The figures come from Similarweb data analyzed by TheRighting, a newsletter that monitors conservative media.
Even worse for Trump, the decline has continued for six consecutive months.
Truth Social peaked at 48.8 million visits in April before traffic began sliding in May. By June, visits had plunged 48% year over year.
Howard Polskin, president of TheRighting, connected the downturn to growing dissatisfaction with Trump’s war with Iran and its economic consequences.
“The traffic to Truth Social tells the story,” Polskin said, per The Daily Beast.
He described the October numbers as a “referendum on the president’s popularity,” adding, “Trump is literally being tuned out.”
The timing could hardly be worse. Republicans suffered devastating midterm election losses, losing control of both chambers of Congress.
And while Trump questions the election results, his shrinking audience suggests that even some of his supporters may be growing tired of the performance.
Social media users wasted little time celebrating the embarrassing numbers of a man who often brags about his popularity.
“They couldn’t handle all of the Dems crashing the site to laugh at them,” one person joked.
Another commenter said Americans have had enough of Trump’s rambling and dishonesty. “Must have been too much ‘truth,'” they joked, while a third person asked , “Who can blame them?”
Others saw the decline as another chapter in Trump’s complicated business history.
“Another bankruptcy is about to be notched on his massive belt. He just can’t stop with all that winning. Keep it up Donny!” one reader wrote. Another declared, “The rats are fleeing the sinking MAGA ship.”
Still, Trump’s personal finances appear considerably healthier than his social media traffic.
Trump Media stock jumped roughly 10% Tuesday after the company reported its first quarterly profit since going public, according to Forbes. The rally added an estimated $34 million to Trump’s estimated fortune.
But it came with a significant caveat: The company reported $409.7 million in net income, largely driven by noncash investment gains. Its underlying business remained unprofitable, posting a $12.3 million loss.
Revenue totaled just $3 million.
The company has also pursued ambitious new ventures, including a proposed $6 billion merger with nuclear fusion company TAE Technologies. The deal has raised conflict-of-interest concerns because federal decisions could affect the industry’s future.
Meanwhile, Trump Media has found another way to monetize the president’s social media posts.
Its Truth API service charges customers for rapid access to potentially market-moving messages, with premium subscriptions reportedly costing up to $100,000 monthly.
Sen. Christopher Murphy (D-Conn.) called the arrangement “nonstop, in-your-face corruption.” Other Democratic lawmakers called for federal investigations into potential legal and ethical violations.
Trump Media rejected the accusations, arguing that critics misunderstand how the service works.
The president’s merchandise empire has also taken some embarrassing hits.
Royalties from his branded Bibles plunged from $1.3 million to just $208,486. His sneaker and fragrance ventures also saw royalties collapse, falling from $2.5 million to $67,634. Apparently, MAGA loyalty doesn’t always translate into sales.
Still, his watch business generated approximately $4.7 million in earnings. Cryptocurrency proved even more lucrative, bringing in an estimated $1.4 billion in reported income in 2025. Overall, Forbes estimates Trump’s fortune has grown by approximately $2.7 billion since he won the 2024 election.
When CBS correspondent Ross Douthat questioned that extraordinary windfall, Trump acted as though everyone was getting richer.
“Well, so did everyone’s,” he replied.
After Douthat pointed out that his own fortune hadn’t increased by billions, Trump shot back, “Well, you should have had stock.”
But while his personal fortune keeps growing, Truth Social’s audience is disappearing.
For a president obsessed with money, ratings and crowd sizes, losing millions of visits is hardly a winning headline.
Trump may have mastered the art of cashing in on MAGA, but keeping his followers interested is proving much harder.
