In a bizarre twist of musical events, former Bad Boy Records rapper Mase is reportedly signing with Death Row Records, making him the first artist to be signed under both of the former revival musical labels.
In a recent TikTok video, the Harlem World rapper claimed that he’s in the process of signing a deal with the legendary west coast rap label that was recently acquired by its former employee, rapper Snoop Dogg.
“That was my last doughnut,” the emcee said in the clip, as he is seen sitting in the back seat of his car, casually riding around the Los Angeles area ”snacking.”
He continued. “I’m going to work out. I’m doing tour days. I’mma get my body right. And I’m on Crenshaw. Just passed PICO. Just passed Slauson. And I’m out here to meet with Snoop, so I can do another joint venture with Death Row Records. So I’ll be officially the first one signed to Bad Boy and Death Row. And we gon’ get the Tupac thing rekindled. Let’s see where we go with that.” The “What You Want” emcee captioned the post “@SnoopDogg wya.”
The announcement came as a massive shock for rap fans, as many are familiar with the feud between Bad Boy and Death Row. Then, under Suge Knight’s regime, the quarrel shifted hip hop-culture in the mid-’90s. The discord was so influential that it has been credited for the deaths of two iconic rappers, Tupac in 1996 and Notorious B.I.G. a year later.
Many have already taken to social media to share their thoughts on the reported new venture, including one stunned Twitter user who wrote, “Mase signing to Death Row at 45 and coming back as a rapper was not on my 2022 calendar.”
“My 1997 mind needs to process all of this,” another person commented.
“Mase said he gone sign the Snoop n death row as a shot at Diddy n I jus can’t wait for his phone to break again so he can forget how to get on the internet again like where do you b coming from?…” wrote a third.