The South Is Still King, But New Census Trend Shows More Black People Are Finding Moving West Is Best

Census data shows that Black people are moving to the Western United States in larger numbers, after the number of Black people in Western states has historically remained low.

Out of the West’s contiguous 11 states, nine recorded a double-digit percentage growth in Black population. Nationally, 21 states in total recorded double-digit growth in the Black population, according to an analysis by USA Today. According to 2020 census data, the nationwide population of Black people stands at about 12.4 percent.

Couple moved into new home. (Pexels.com)

In Idaho, the state that recorded the largest proportional increase in Black population, the number grew by 60 percent. But in some cities, the rate of growth was even more pronounced. For instance, in Twin Falls, Idaho, the Black population grew by 174 percent, which equates to an increase of about 701 people in the relatively small city.

States with the largest number of new Black residents include Nevada, Arizona and Washington. Similarly, Western cities like Las Vegas, Phoenix and Seattle ranked in the top 12 states nationally in terms of Black population growth.

Las Vegas and Phoenix added 80,000 and 70,000 Black people respectively, doubling the number of Black people in each metro area. Notably, California was the only Western state to lose Black residents.

The trend is reflected broadly among different ethnic groups as the population continues to disperse and as new centers for economic opportunity emerge.

Even the drop in the Black population in California can be seen among other races: California’s population shrank overall 2020, the first decline since the year 1900.

In general, the census data showed that the U.S. population is becoming increasingly ethnically diverse as the the white non-Hispanic population dropped by 8.6 percent in the last 10 years, while Asian and Hispanic populations increased.

“These changes reveal that the US population is much more multiracial, and more racially and ethnically diverse, than what we measured in the past,” said Nicholas Jones, the director of race, ethnicity, research and outreach for the Census Bureau’s population division.

Despite the increasing number of Black people moving west, the South still boasts the highest Black population in the nation and saw the highest Black population growth rate since 2010.

The South’s numbers reflect a reversal of a phenomenon from half a century ago, when Black people had been moving out of the South for decades. Between 1916 and 1970, 6 million Black Americans relocated from Southern to Northern states during the Great Migration.

Some people left to escape the brutality of Jim Crow in the South, while others sought economic opportunities in the North.

In recent decades, the trend of Black people moving back to the South has been driven by college-educated Black people and Baby Boomers and fueled by desire for familiarity, affordability and economic opportunity.

As populations continue to shift, Black-majority cities are on the rise, according to the Brookings Institution.

Although the share of Black-majority cities has increased since 1970, the change is due primarily to people moving between cities rather than a growth in the overall proportion of the Black population. The varied-class cities are both urban and rural, new and old, and reflective of a broader quest for opportunity and sustainability.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top