It was something created by Philadelphia 76ers co-owner Michael Rubin on Tuesday, April 14 to help raise money to feed people in the United States, since many are in need amid the COVID-19 crisis.
Celebrities to include actors and actresses, musicians, athletes and moguls will donate either a treasured possession or a once-in-a-lifetime fan experience on which the public may bid. In a video he shared on Twitter and Instagram, Rubin said he hopes the challenge raises “tens of millions of dollars or more to help provide food for the growing number of people in need.”
Those interested can donate as little as $10 to enter and win one of the experiences. They can also bid on the personal items being offered.
Hart is offering the winner of his giveaway a chance to have a speaking role in one of his movies.
“I will provide a movie star experience for said individual,” he said on Instagram Tuesday, April 14. “I’m talking about giving somebody a speaking role in my next movie. You will have a trailer, you will have an assistant, you will have a car service. I’m going to give you the full shebang.”
The list of celebrities offering either items or experiences is growing constantly.
Mill decided to auction off his 2019 Rolls-Royce Phantom for an opening bid of $200,000. Yo Gotti is offering up his Platinum Rolex Presidential watch for the challenge.
Magic Johnson said he’ll give someone the opportunity to play H.O.R.S.E. with him and sit courtside at a Los Angeles Lakers game. The opening bid for that experience is $50,000.
Quavo revealed that he’ll give one person the opportunity to produce a track for him and get full production credit. He’ll also show that person how to create the beat if necessary.
The 76ers’ Ben Simmons said the winner of his bid will receive courtside tickets for themselves and nine of their friends. The group will be able to hang out with Simmons before the game as well and play a pick up game of basketball with him.
All of the money from allinchallenge.com will go to food programs like No Kid Hungry, Meals On Wheels, and America’s Food Fund, which directly benefits Feeding America and World Central Kitchen.
Other famous names who’ve stepped in to help with fundraising efforts for the virus include Cedric the Entertainer, who hosted “Def Comedy Jam: Healing Through Laughter” earlier this month, a star-studded event with guests like Tiffany Haddish participating.