A new Ivy Park collection is set to drop Jan. 18, and to build anticipation for her new threads Beyoncé released a series of photos on Instagram that had the internet shook.
One in particular set her comments ablaze.
Dressed in what appears to be a burgundy long-sleeved bodysuit and booty-length honey blond braids beaded to read “Ivy Park,” the “Lion King” live-action remake actress gave fans an eyeful with both her silhouette and nearly bare bottom.
Fans poured in with comments of heart-eyed emojis, “cake” and “yesss.”
“You coming like this Bey?! It’s 8:53 am girl! Go awf 🔥🔥🔥🔥🔥🔥”
“This hard 🔥🔥🔥🔥”
“My birthday was LAST WEEK, but thanks for the cake 🎂😻😂”
The singer once sang, “Know where you was when that digital drop, I stop the world, world stop,” on her 2014 collaboration with rapper Nicki Minaj, and if the proof is in the photo, almost six years later not a single thing has changed.
From her burgundy and white nails, some adorned with the Adidas logo symbolic three lines, her Ivy Park grill, to a new shoe, Beyoncé brought heat in every single photo.
The new collection will the be first to drop under Beyoncé’s partnership with Adidas. In April 2019, the mother of three and wife of rapper Jay Z said the athleisure partnership was a dream come true.
“We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” she said in a company-released statement.
The multi-layer partnership includes the Ivy Park relaunch, new apparel and a signature sneaker.
Her athleisure brand was first launched in 2016 with British retailer TopShop. In a true Beyoncé boss move, she now completely owns her brand after buying out her former partner.
