Beyoncé just announced that she’ll be relaunching her athleisure brand Ivy Park in a new “multi-layered” deal with Adidas. She’ll also be the company’s new creative partner and release apparel as well as her signature sneaker.
“This is the partnership of a lifetime for me,” she said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Beyoncé just announced a new partnership with Adidas to relaunch her Ivy Park apparel brand. (Photo: Getty Images, Laura Cavanaugh)
The “Lemonade” creator launched Ivy Park in 2106 with the British retailer Topshop but bought them out last year from its parent company Arcadia Group after the chairman Philip Green was accused of sexual harassment and racism. Beyoncé took sole ownership of Ivy Park since then, which her new partners acknowledged in a statement.
“This partnership respects Beyoncé’s ownership of her company, which continues her journey as one of the first black women to be the sole owner of an athleisure brand,” the statement from Adidas read.
The news of the deal comes on the heels of a report that says Beyoncé is currently working on new music. But according to a Us Weekly source, she isn’t crafting a full album but a couple of new tracks [for] a deluxe LP filled with old songs.
On top of that, the singer will release a documentary on Netflix that’ll cover her famous 2018 Coachella performance, which people are still talking about.
Additionally, Beyoncé can be heard on the big screen this summer, since she voiced the part of Nala in the remake of Disney’s “The Lion King.” That movie hits theaters on July 19.
