Patti LaBelle Announces New Frozen Soul Food Line Partnership With Walmart

Patti LaBelle has expanded her food empire by adding a new line of frozen soul foods.

The legendary singer, who’s partnered with Walmart for the venture, introduced the line Saturday at the 25th annual Essence Festival, which includes her six-cheese “Over the Rainbow” macaroni and cheese.

In fact, she made the dish at the festival with the help of New Orleans chef Kenneth Temple and gave some of the audience members a few samples.

“Coming soon to a Walmart near you, you’ll have my savory foods,” LaBelle told the crowd. “There will be nine skus, foods like macaroni and cheese. It’s greens, it’s brisket, it’s chicken and biscuits, and five more I can’t think of them.” 

Later during the presentation, the Philadelphia native told everyone to enjoy her food but do so moderately. LaBelle also revealed that although she often cooks dishes like macaroni and cheese, she typically doesn’t eat them because of her condition.

“Health is important, I’m a diabetic,” she explained. “And when I make macaroni and cheese I don’t usually eat it, I taste it, because I am a diabetic for 25 years. Ladies and gentlemen, you have to take care of yourselves and eat healthier. But eat.”

LaBelle made the announcement about the soul food line about three months after it was revealed that she teamed up with restaurateur Stratis Morfogen to launch a line of frozen Chinese foods. LaBelle’s son Zuri Edwards is also part of the deal, since he’s one of her business partners.

Of course, the “New Attitude” singer has been known for her pies ever since she partnered with Walmart years ago, and besides her famous sweet potato, she offers buttermilk pie, red velvet, caramel and chocolate cakes, a host of cobblers and other desserts.

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top