‘It’s Something That’s Benefited Me Personally’: Paul Pierce Launches His Own CBD Line For Athletes

About eight months after Paul Pierce announced his line of CBD vape pens, the retired NBA star announced that he’s launching an entire line of CBD products called “The Truth CBD Remedies,” after his nickname The Truth.

Pierce said he launched the products specifically for athletes so they can reach their full potential. In the past, the Los Angeles native said he’s used CBD to help with depression, anxiety and post-traumatic tension related to being stabbed numerous times in a Boston nightclub 19 years ago.

“I created The Truth CBD Remedies to offer athletes a product they’d not only enjoy but fully trust — a reliable product I use myself,” said Pierce. “I’m passionate about making sure athletes have support before, during and after the main event. There is a lot of noise in the CBD market.”

The line will be sold exclusively on the online CBD store Eaze Wellness in its new sports category.

“The Truth CBD Remedies” partnered with Eaze Wellness because of the shared commitment to getting high-quality products into the hands of people that care deeply about their well-being,” explained the former Boston Celtics All-Star.

Cannabidiol, CBD’s full name, is a chemical compound found in the cannabis plant, which, unlike THC, doesn’t get the user high. Many advocates say it helps decrease pain and can be used to fight anxiety, as well as depression.

Currently, the Eaze Wellness site has five products under “The Truth CBD Remedies,” including adapters and CBD pods that range from $48 to $89.

“It’s something that has benefited me personally,” said Pierce in an interview with Yahoo Finance. “And I just wanted to expand on the access, the high quality CBD products that customers can trust.”

The Food and Drug Administration has been extremely limited in its sanctioning of CBD, and it is not entirely clear where Pierce’s new line would fall on the spectrum of federally approved cannabidiol products.

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top