Stay Connected
Atlanta Black Star/Entertainment
Entertainment

Gabrielle Union and Dwyane Wade’s Baby Becomes a Brand as They Trademark Kaavia James, ‘Shady Baby’

Posted byBy Daryl Nelson | Published on: CommentsComments (0)

Gabrielle Union and Dwyane Wade have their sights set on launching a bunch of products and making their 4-month old daughter Kaavia James more famous than she already is.

Reportedly, the actress and NBA star will launch jewelry, clothing, hair care and baby products under their baby’s name. And in March they filed trademark applications for “Kaavia James” as well as “Shady Baby,” the latter being a nickname Union gave her daughter for tossing Instagram shade, since she has her own page already. The couple already started a loan company in the baby’s name as well.

Gabrielle Union and Dwyane Wade reportedly trademarked their daughter’s name to use it for their businesses. (Photo: @gabunion Instagram account).

The timing to launch the companies and products seem perfect, at least for Wade, since he’s retiring at the end of this season after playing in the NBA for 16 years. It’s also been reported that he’s CFO of Kaavia James, Inc. and Union is the CEO.

Celebrities attempting to trademark their child’s name is certainly nothing new, because Jay-Z and Beyoncé have been trying to trademark their daughter Blue Ivy‘s name for seven years.

According to The Source, the Blue Ivy trademark is owned by a woman named Veronica Morales, who also owns a wedding planning company, and she’s turned down Jay and Beyoncé numerous times.

The Source reported that she eventually agreed to meet with Bey to iron out the trademark dispute, but when Morales arrived she wanted the singer to buy it, plus her wedding business, for $10 million, which the “Lemonade” creator turned down.

 

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Give once Give monthly Support another way

Related Stories

Back to top