The show will feature 16 business minded “aspiring hustlers” who will compete for a six-figure salary and an executive position with the company he built from the ground up. The series will consist of 12 hour-long episodes set in Atlanta.
The “Rubberband Man” rapper said in a statement regarding the show, “The Grand Hustle Empire is always expanding so therefore, we needed to add a very talented, highly skilled executive to our team. It doesn’t matter if you got your hustle at Harvard or the hood, The Grand Hustle is about how you handle business and what you can do for the brand so I wanted to create a show that offers an equal playing field.”
T.I will be producing the show alongside executive producer Brian Sher who said the rapper is, “one of the smartest most impressive businessmen I have ever met.”
The show will premiere July 19 at 10 p.m.