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Diddy Reveals Secret Project with Jay Z and Tells Blacks ‘It’s Time to Start Charging’

Diddy Passive Black


Some might say that Sean “Diddy” Combs is changing right before our eyes, and he’s gone from a flashy, trash-talking music exec to one who wants to do more for the Black community.

First, he expressed interest in buying the Carolina Panthers back in December, which would make him the league’s first Black owner. And just days ago, it was reported that he and Steph Curry could be part of a group that could buy the team, organized by billionaire Michael Rubin.

Diddy even gave some words of wisdom to young rappers a few weeks ago and told them how to preserve hip-hop culture and not let it get diluted. So he’s clearly been extremely visible as of late and sharing various opinions.

Now, in a new interview with GQ magazine, the Bad Boy founder has given some insight as to why he seems newly energized when it comes to making business moves for the Black community.

“I want to be an authentic, unapologetic warrior for Black culture and the culture of the street and how it moves,” he explained. “My thing is most importantly to change the narrative of the Black race. I can’t relate to anything that isn’t about that.”

One of the new ideas that Puff is developing, along with JAY-Z, is an app that will allow people to know where the Black-owned and Black-friendly businesses are, no matter where they travel. He said it’s just one step in providing Black folks with economic empowerment and a way to truly support each other. 

“This is not taking away from any other community. We’ll still go to Chinatown. We’ll still buy Gucci,” joked Puffy. “But the application will make it possible for us to have an economic community. It’s about Blacks gaining economic power.” 

In fact, the New York native said he appreciates all of the protests that have been happening in the recent past but feels Black folks need to take a different course of action now by way of making tons of money and putting it back into the community.

“I don’t believe in passiveness,” said Puff. “At some point there has to be some kind of fight. I feel like we’ve done a lot of marching. It’s time to start charging … We’re into psychological warfare. The difference is, we’re not trying to hurt nobody.”

Elsewhere in the interview, the 48-year-old talked about the death of The Notorious B.I.G., which he still hasn’t received counseling for and admitted that he’s suffered from depression in the past.

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