A once loved social media app where you can share funny videos and selfies has lost a lot of respect and money. After Rihanna clapped back at Snapchat for making light of domestic violence their stocks plummeted almost instantaneously.
The stock dropped as much as 5 percent on Thursday following the Grammy winner’s post. Shares fell another 2 percent Friday.
Rihanna laid into Snap for not only disrespecting her but millions of domestic violence victims around the world when the site posted an ad that asked users “Would you rather slap Rihanna or Punch Chris Brown.” Rihanna blasted the social media site. “You spent money to animate something that would intentionally bring shame to DV (domestic violence) victims and made a joke of it!” The record-breaking singer shared her feelings toward the inappropriate advertising on rival Instagram. She ended her comments “throw the whole app-logy away,” so her fans did exactly that.
Snapchat attempted to do another round of damage control. According to TMZ, the app contacted the National Network to End Domestic Violence and asked if they can bring a member onto it’s board. The NNEDV representative said their job would be to educate Snap staff to prevent something like this from happening in the future.
Snapchat also issued another apology. The ad was “disgusting” and a “terrible mistake” on there end.