Snapchat is a very popular social media app that often posts relatable content and hilarious advertising. This time the apps attempt to be funny went too far when it made a domestic abuse post referencing pop icon Rihanna.
The ad made light of the domestic abuse incident that happened between Rihanna and Chris Brown back in 2009 when they were dating. The advertisement said, “Would you rather slap Rihanna, punch Chris Brown.” The extremely tasteless ad while only up for a couple minutes then taken down has been shared to other social media outlets by snap chat users.
After receiving backlash from fans, the social media app released an apology. “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
Snapchat has apparently been on a decline for some time. Since the snapshot update last month, many users have complained.
Rihanna fans are still disgruntled by the ad.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
I saw this yesterday on a blog. WHY @Snapchat would let this prosper is beyond me. I'm guessing they contributed to Trump's presidency because they share his values about women, consent, abuse, and respect. @snapchatsupport
— Rhonda (@phlygerl) March 13, 2018
I would rather delete @Snapchat This is especially disturbing as Snapchat is favored by pre adolescent, teen, & young adult females.
— ced25 (@ced25) March 12, 2018