Diddy’s Newest Name Change Infuriates WWE Fans

diddy name

After Sean Combs announced his newest name change, Bruce Prichard, as Brother Love on right, responded. (Steve Granitz/WireImage/”The Brother Love Show” screenshot)

Sean “Diddy” Combs isn’t Diddy anymore. The rapper announced Saturday, Nov. 4 that he will no longer answer to any other name aside from Love or Brother Love. And WWE fans are riled up, saying the persona has already been taken.

“I decided to change my name again,” Diddy says in a clip posted to Twitter on his 48th birthday. “I’m just not who I [was] before. I’m something different. So my new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers but Love or Brother Love.”

https://twitter.com/diddy/status/926915432556015616

Supporters of the wrestling organization say the moniker has already been branded by wrestling personality Bruce Prichard in the 1980s-1990s. Prichard was a manager of WWE promotion and performed his duties as the red-faced televangelist preacher-type Brother Love.

One Twitter user tried to challenge Diddy’s penchant for discovering new talent and was quickly called out.

Soon, Pritchard himself chimed in, telling the artist formerly known as Diddy to back off. He also warned him to “Remember North Carolina,” the meaning of which is unclear.


Catch Up On Sean “Brother Love” Combs’ Latest Moves

Diddy Proves That Business, Not Music, Is Where The Money Is At for Rappers

Forbes Crowns Sean ‘Diddy’ Combs As Highest-Paid Entertainer

Rihanna, Serena, Diddy and Others Turn Heads at 2017 Met Gala (PHOTOS)


 A debate emerged over Combs’ use of the Brother Love name, with one user relating it to the rapper “stealing” other artists’ songs. In reality, however, the man who has been known as Puffy, P. Diddy and Sean John, has always used samples, a hallmark of hip hop.

https://twitter.com/Koupe_Deville/status/927014905785602048

https://twitter.com/Koupe_Deville/status/927177349715677186

https://twitter.com/Koupe_Deville/status/927449391228751872

https://twitter.com/laneofoneg79/status/927551028588961797

 

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top