Rihanna launched a new fundraising drive called “The Dollar Campaign,” which will help children in Malawi attend school.
She’s also asking fans to donate money through the website of her Clara Lionel Foundation, a nonprofit that helps suffering communities around the globe have quality health care, education and other basic needs.
In addition, one lucky person who donates has the chance to win two tickets to Rihanna’s third “Diamond Ball” charity event in New York on Sept. 14. They’ll also get airfare, one night at a hotel and their money will help assist the 29-year-old’s efforts to improve the lives of impoverished communities.
Dave Chappelle is slated to host the event, which will feature performances from top artists like Kendrick Lamar. The initiative will run until Sept. 5, and the winner will be chosen on Sept. 7.
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“I want to challenge each of you to make a commitment to help one person, one organization, one situation that touches your heart,” said Rihanna at a CLF event. “My grandmother always used to say, ‘If you have a dollar, there’s plenty to share.'”
Reportedly, every $1 that’s donated to the campaign will go toward one brick for a future school in Malawi, each $10 donation will buy 10 books, $15 will go toward school supplies and $20 will fund an entire month of schooling for a child.
Rihanna’s new campaign comes on the heels of the Roc Nation artist teaming up with the bike-sharing company ofo for a program called “1 KM Action” that will provide students with bicycles to get to and from school. Otherwise, they’d have to walk incredibly long distances to attend class and may drop out as a result.
On the music front, the Barbadian singer and Bryson Tiller have a colossal hit on her hands with DJ Khaled’s “Wild Thoughts,” which went platinum last month, according to Khaled himself.
Additionally, songs from Rihanna’s “Anti” album are still being played on the radio, despite being released over a year and a half ago.
In regards to “The Dollar Campaign,” Rihanna didn’t suggest a donation amount, instead she encouraged everyone to have enough compassion to care.
“It starts with your neighbor,” she stated. “That person next to you in class, the kid down the block in your neighborhood.
“You just do whatever you can to help in anyway that you can.”