It pays to be talented, but it pays even more to have a transcendent personality to go with that talent. These six athletes are proof that their influence away from the competition is phenomenal, according to Business Insider.
Usain Bolt: 99 percent of earnings from endorsements
Total Earnings: $24.2 million, 40th overall
Endorsements: $24 million
The track star’s major endorsements include Puma, Gatorade and Virgin Media. Bolt’s Puma deal is most lucrative ever given to a track athlete, thought to be valued around $32 million over four years.