Rap artist Nicki Minaj has launched her new Beats By Dre “Pink Pro” headphones to coincide with the three-year anniversary of her debut album Pink Friday.
Minaj hopes to tug on the independent and feminine streak of her fans with a “queen” theme and her signature pink color.
Emblazoned on the product’s homepage are the words:
“I am Queen
Tell the world why you are queen. Celebrate #PinkFriday on November 22.
Nicki Minaj and Beats celebrate Pink Friday with the release of her Pink Pros. Nicki invites you to show the world how you are Queen with her bold Pink Beats Collection.”
The “Starships” rapper also promoted the speakers on Instagram: “The Nicki Minaj beatsbydre collection is now complete. Pink Pill Speakers, Pink Earbuds, Pink & White Pros #HappyPinkFriday”
The Pros will retail at $399.95, and can be purchased on the Beats official website.