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9 Racist Ads, Commercials That Promote Negative Images of Black People

 

In a 2008 television commercial for the Japanese cellphone company, Emobile, a monkey is shown in an election campaign with the slogan “Change,” the same slogan widely used during the campaign of the first African-American president of the U.S., Barack Obama.

 

sony white vs black ad

Sony Corporation promoted a Black-against-white ad in their multi-vignette PlayStation Portable campaign in 2006. The ad featured a strong-looking white woman, dressed in all white, clawing and dominating a subordinate Black woman. The ad was constructed to promote their new ceramic white PSP.

What people are saying

98 thoughts on “9 Racist Ads, Commercials That Promote Negative Images of Black People

  1. Samayoch Abiyah says:

    So we actually spend money on this lable and their merchandise?

  2. Lebron James image… King Kong (not Godzilla)

  3. w…t…f…and i bet every closet racist doesnt think these ads are racists.

  4. s…m…h…is the whole world racist? watch, i bet you closet racists are trying to compare something black ppl do thats racist, in response, arent you?

  5. Some of these are not racist just seem to cast black people…. Like the neva and dove. I think those were just oversight and I was not offended.

  6. Black people only think it is racist because we are living in someone else house unable to care and provide for ourselves but if we could sustain our own existence then who cares if we like chicken, watermelon or pork.

    No one makes fun of Indians for liking curry or Spanish for liking re-fried beans or the Chinese for eating exotic foods because they take care of themselves but black people eat and are fed from white Americas hands and table so of course they will joke, ridicule or admonish what we eat and drink.

    Black people take care of our selves and no one will have anything to say about what we enjoy eating but no way can you be a man and expect respect living in your mothers house.

    Sincerely, Enoch Mubarak
    President/CEO Mubarak Inter-prizes
    http://www.mubarakinter-prizes.com

  7. JaHmei Iam says:

    All this Shit is racist… Afrikaans, wake the fuck up!

  8. JaHmei Iam says:

    Everything they do is systematic

  9. Lane Fuller says:

    Okay, this kind of shit is really starting to piss me off.

    Only one, maybe two of these ads are actually offensive in ANY way, and half of them just happen to be using African-American actors. If they had been white men doing the exact same thing (e.g., throwing and unkempt mask away) no one would have thought twice.

    But a bunch of ridiculously over-sensitive morons make a big deal out of it, ironically treating the dark skin color they CLAIM to defend as an automatic handicap.

    I am absolutely FED UP with this kind of IDIOCY diluting the public's view of REAL racism, which IS still a serious problem and needs to be addressed.

    But this shit? Get the fuck over yourselves and grow up.

  10. You're a self-important idiot who needs to understand a bit more about history before opening your mouth again. Quit trying to excuse racism to promote you agenda.

  11. I don't think it was but I can't say for sure. I do however think that people tend to abuse the benefit of the doubt/gray area to an astonishing level, even in mainstream media.

  12. I don't think it was but I can't say for sure. I do however think that people tend to abuse the benefit of the doubt/gray area to an astonishing level, even in mainstream media.

  13. I think you should consider getting over yourself and the weight of your worldview. You don't understand, simple as that.

  14. Mohamed Hassan Black people always crying history because it takes courage not to be afraid of your own life so to keep from accepting responsibility for our lives in rel time we hide behind history and racism but here is what we are missing:..

    If African Americans continue to chase racism as the culprit of our condition and deny the power in the strategy of maintaining a strong image of intellectual perception, then the reckless and willful maltreatment of African Americans in the 21st century will increase to a level of insensitivity unimaginable.

    If African Americans are so self-willed and concrete determined that what people think and say about you doesn't matter then you will spend your life at war. You will not survive because African American perception of African Americans being intellectually inferior is not confined to only white America. It is a global perception as well.

    The global perception of African Americans as not being intelligent is what matters. If we want to live in and beyond the 21st first century we have to, and we must maintain a strong image and intellectual presence.

    For African Americans to live in relative peace in the 21st century then believe Enoch Mubarak when I tell you to, forget about racism. Racism is dead. The game of the 21st century centers around: Intelligence, Perception and Association.

    Take your heart and mind out of the civil rights era and face the fact that the 21st century for African Americans requires a strong image and a global intellectual presence. Intelligence, perception and association is the only way to negotiate our existence in and beyond the 21st century.

    I post my messages in this manner and fashion because African Americans need to see real time proof of what the game is all about and once African Americans know better perhaps we will do better

    Enoch Mubarak
    President & CEO Mubarak Inter-prizes
    http://www.mubarakinter-prizes.com

  15. Enoch Mubarak And how do you think this perception of black people is perpetuated? What do you think happened to the black movement in America and why? Do you think the people who look at this and say this not who I am, do not represent me such a manner are the issue? I think racism is very alive, in a more "subtle(if that)" way. And people get so caught up in how it is a public taboo they don't realize how unrealistic it is to expect it to have gone away a generation later. Who do you think raised everyone in charge in this generation? It may not be as big an issue but dealing with it head on is the best way in my opinion and that doesn't have to take away from any progression we can make.

  16. Mohamed Hassan our perception of being unintelligent is perpetrated by our intellectual score sheet:
    1. Black employees sue the Illinois crime lab because the whites say black lab employees are not smart enough to solve crimes so the whites don't give them the work.

    2. Whites believe the Joan Monet Ramsey case could have been solved had the black lead detective been smart enough not to let the dead child's parents lawyer up.

    3. Whites feel lives could have been saved if the black sheriff was smart enough to have caught the Virgina snipers. The whites were pissed that they had to suffer the embarrassment of having a black sheriff that could not put the clues together.

    4. On the the first 48 they had to get away from profiling the black detectives because they could not solve the crimes unless someone actually told them who did it or confessed so they promoted all the blacks detectives to Sargent and got rid of them.

    5. Black detectives in Robbins lacking the intelligence to pursue justice for the sisters raped put the rape kits on a shelf and let the statue of limitations run out and now the rapists are free and clear to rape again.

    THE BLACK MOVEMENT
    The black movement fizzled out and stalled because black people are feeding out the same feed bucket of subject matters. A lack of movement and progress activist are pursuing at this moment is directly related to the absence of fresh ideas and original thinking.

    How is it possible that our like black kinds can gather in this type of forum to discuss African American issues but nothing ever changes for African Americans and only get worse day after day ?

    No love is greater than for one friend to lay down his life for another and in this case if it takes my last breath I will use it writing trying to get your attention to save the future for my grandchildren and to tell others that there's no reason your children can't live a better life.

    The 21st century belongs to readers, writers and producers. We have the power, numbers and the intelligence to think our way to a better life for ourselves and a secure existence for the children we leave behind.

  17. Lane Fuller says:

    This kind of racial sensitivity has gone from people being outraged when certain races were dehumanized in the media and entertainment to people freaking out every time there is a coincidence that appears questionable, not to mention when a non-white person just happens to be used to fill a role that anyone could play.

    It's like the videos on youtube that people make defending "ugly" and deformed people by collecting a bunch of pictures and then saying "everyone is beautiful."

    Sure, that's all well and good. But when they try to tell you "I see no difference between these people and anyone else" you are FORCED to ask the question; well then, how did you know which pictures to use? It's the same thing with races. People try to pretend they can't tell, but everyone can. What SHOULD happen? You should be able to look one of those children in the eye, and say "You're different, and that's okay. It's part of who you are."

    The fact is, people want to pretend there are no differences between races, but there are.
    Rather than being angry when this is acknowledged, people need to grow up and learn to accept others DESPITE our differences, rather than pretending they don't exist at all.
    That's not tolerance. That's hiding from the truth. And this bilge is what it leads to.

    As I said previously; the overly-sensitive people are the ones who exacerbate the issue (Yes, there are overly-insensitive people as well). They treat people who are anything other than white males as an inherently handicapped, as people who require protection from any and all things that may threaten them, and constant apology. Rather than just letting these people exist and live their lives, they have to constantly monitor them to protect them from being "exploited" or "offended."

    I see it all the time, and it drives me nuts. Using a black person to play the role of a black character? OH NO. The person fits the character due to inherent physical traits. Should they have painted a white person black? Oh, wait, no. That wouldn't work, because then they'd be accused of discriminating against black people by NOT using them for the role.

  18. Lane Fuller says:

    This kind of racial sensitivity has gone from people being outraged when certain races were dehumanized in the media and entertainment to people freaking out every time there is a coincidence that appears questionable, not to mention when a non-white person just happens to be used to fill a role that anyone could play.

    It's like the videos on youtube that people make defending "ugly" and deformed people by collecting a bunch of pictures and then saying "everyone is beautiful."

    Sure, that's all well and good. But when they try to tell you "I see no difference between these people and anyone else" you are FORCED to ask the question; well then, how did you know which pictures to use? It's the same thing with races. People try to pretend they can't tell, but everyone can. What SHOULD happen? You should be able to look one of those children in the eye, and say "You're different, and that's okay. It's part of who you are."

    The fact is, people want to pretend there are no differences between races, but there are.
    Rather than being angry when this is acknowledged, people need to grow up and learn to accept others DESPITE our differences, rather than pretending they don't exist at all.
    That's not tolerance. That's hiding from the truth. And this bilge is what it leads to.

    As I said previously; the overly-sensitive people are the ones who exacerbate the issue (Yes, there are overly-insensitive people as well). They treat people who are anything other than white males as an inherently handicapped, as people who require protection from any and all things that may threaten them, and constant apology. Rather than just letting these people exist and live their lives, they have to constantly monitor them to protect them from being "exploited" or "offended."

    I see it all the time, and it drives me nuts. Using a black person to play the role of a black character? OH NO. The person fits the character due to inherent physical traits. Should they have painted a white person black? Oh, wait, no. That wouldn't work, because then they'd be accused of discriminating against black people by NOT using them for the role.

  19. I'm sorry to have started this conversation with you. I can't respect the opinion of someone who bases their rating of a "race's" intelligence on a few criminal cases. I am not those detectives and if you think they represent me simply because you read an article or saw a news report that told you they were black then you are massive part of the problem with how black people are perceived in certain places. You talk about personal responsibility while generalizing on a race. You are an ignorant hypocrite looking into a world you pretend to know with little objective knowledge of it.

  20. On the Dove commercial, it has nothing to do with dirty versus clean skin. It is about moisture. The before and after is dry skin versus moisturized skin. Unfortunately, subliminally one would look at the Black person as having the driest skin. I think we do.

  21. Mohamed Hassan it s much deeper…We have 1.1 million African Americans with advance degrees, plus a plethora of African American ministers/leaders, senators, congressman, representatives, councilmen and alderman but yet, African Americans have no verifiable evidence of a technology, infrastructure or industry.

    African American organizations, political leaders and African American ministers/leaders concertedly lack the collective intelligence to create a foundation of inclusion for the survival of African Americans. How can this be?

    I accept your apology but in the future please be advised that if you choose to talk with met….. I will educate you.

  22. Dennis Gillispie says:

    I really think you all need to grow up or die. Somebody present a better plan than GOD. The problem I see is there are too many that think they know it all. I just read racist comments from both sides and it’s a shame, to hear blacks as well as whites create such lies of each other without considering the behavior of themselves. Clean up your own house first please, and it will be just find. It is easy to point the finger at other but to take a look at self is rather hard. you all have a great day, because where ever you go there you are.

  23. Mansa Musa says:

    funny how these broke crackahs who dont own anything more than your average black person and white liberals use paternalism to tell us what we should do, and how we should feel, as they chase us all over the internet to make sure we arent waking up. these white liberals arent your friend, theyre scared of us coming together and getting mad at whitey cause they need to maintain white supremacy.

  24. Mansa Musa says:

    funny how these broke crackahs who dont own anything more than your average black person and white liberals use paternalism to tell us what we should do, and how we should feel, as they chase us all over the internet to make sure we arent waking up. these white liberals arent your friend, theyre scared of us coming together and getting mad at whitey cause they need to maintain white supremacy.

  25. Anybody who doesn't see the very obvious racist overtones in this Dove ad is crazy or self justifying. I don't think the King Kong one was, as Gisele hardly looks in distress.

  26. Nokuthula Noks MaMo says:

    you fucken crazy..its all racist against our people and you are going to say only half of them are offensive??????????????????

  27. Nokuthula Noks MaMo says:

    no wonder why more blacks be bleaching their skin like that………such ads make our people feel inferior and un-proud of their MELENIN.A BUNCH OF STUPID RACISTS.

  28. L Taj Lapierre says:

    Need a Free House? Free Housing Project skg donated land or abandoned property… we build free houses from recycled materials. http://facebook.com/getoffmoney

  29. L Taj Lapierre says:

    Just stop buying these products. Simple.

  30. Lane Fuller > You and the idiots in your damned evil race have been producing ads that are insensitive and offensive to Blacks for years and of course you view half of them as insensitive. Your kind already have the world thinking it is alright to treat us like shit and we are tired of your retarded, redneck thugs and bullies trying to defend stupidity. You rednecks are still disrespecting MLK. What should we expect from numb skulls who want the civil war and post emancipation days back. If any group of people needs their asses beat and tortured , it is all of you shit wads who would like us picking your cotton still. You ancestors with money and influence still owes us a ton of money and an apology for all of the shit you put my ancestors through. You will never get why we resent your intolerance. Because a bunch of you are just as ignorant now as your snippy, pork belly, lazy ass ancestors were.

  31. Lane Fuller says:

    Darrin, want to explain to me why counter-racism is effective? Want to explain why making such drastic assertions and insinuations is in the least bit sensible or effective?

    Nice job performing the role of the uncivilized, offensive douchebag. Your views are incredibly backward and aren't going to help anything.

    Oh, by the way, I owe you nothing. People who were not me causing problems for people who were not you has nothing to do with me and you.

    Nice try though.

  32. Lane Fuller >Go to hell. Fire and brimstone days on the horizon for you people. 450 yeas of manipulation from your race. I know the history of your early Anglo Saxons. Your race is the garbage race.

  33. Lane Fuller says:

    Darrin Woodard

    Beautiful. Thanks for showing what a wonderful but repressed person you are, you racist shitbag.

  34. Lane Fuller says:

    Nokuthula Noks MaMo

    Try to understand that not every situation representing a black person in a negative way is racially motivated.

    Bush was portrayed as a monkey many times as well.

    I've never heard anyone complain about it being a play on the fact that he's an "ape."

    It's a double standard, and it's just silly.

  35. Jackie Burns says:

    They are all offensive.

  36. Lane Fuller I'm trying to get your point, but you have a very limited view about this.

    Sure, many black folks and other non-whites get offended for many things that have not substantial importance (especially if there is a profit in between), but the point here is not to see who is offended, and who doesn't, the problem is not to see when black folks are represented in a negative way, there are for example many black characters in cinema who are the bad guys and that doesn't imply automatically a racist aim, however, the important thing about this are the SYMBOLS associated with black people (read sterotypes) and in that case advertising plays a dual purpose.

    Why nobody complained about GW case when he was portrayed as a monkey? probably because he as a white man doesn't have to carry with the association that many people do between monkeys and blacks, and the same goes for the case of Lebron and Gisele Bundchen, why the link between black people and chicken is so insistent? don't you think there is something else about this?.

    I don't want to make a storm in a glass of water, but I'm not naive

  37. Lane Fuller says:

    Juan Pablo Rivas

    As I said, some of these ads were offensive. It's the fact that people treat even the slightest coincidence as "RACISM!!!" when it's just not there that irritates me.

    My point with GW was that the president is often portrayed a "trained monkey", so the correlation was with the presidency, not the color of Barack's skin. Get it?

    What are people to do? If they purposely avoid casting a non-white person because they fear a misconstrual, they are "discriminating." If they cast them anyway, they're "racist."

    It's this veritable social mine-field that I find so problematic. People set incredibly ridiculous standards of behavior for others, then claim that they "don't understand" if they transgress.

    So tell me: if I don't understand, I'm not really TRYING to offend them, am I? So why do they seem to lack the mental capacity and social grace to understand that in context and forgive me?

    And further, why not understand their own discomfort in context? Isn't it possible that they're being overly-sensitive and that the media is NOT one giant racist conspiracy? Why are people so offended when this is suggested?

  38. Lane Fuller says:

    Juan Pablo Rivas

    Oh…And thank you for the decent, respectful reply.

  39. Josiah McDonald says:

    The only ones that are questionable is the Japanese one (not the most sensitive nation when it comes to race) and the Playstation, which is just really bad judgement. The others are not racist, especially the Nivea, Vogue and Dove ones. The "racial undertones" are non existent. All articles like this do is allow companies to skip over us in ads to avoid ads being misconstrued as racist. Why take the risk and cast a black person in an ad.
    This article is ridiculous, IMO of course.

  40. Lane Fuller again Lane, I think you're taking this from the perspective of what you understand, and what is not racist for you, and that part is clearly subjetive.

    when you say: "My point with GW was that the president is often portrayed a "trained monkey", so the correlation was with the presidency, not the color of Barack's skin. Get it?"

    that's your interpretation, and certainly has its validity, but you have not given any thought to what happens when some aspects such as race, gender, or religion, change ifor the same situation, we must evaluate the context in each moment, the case with GW is considered for you as something political, but with Barack the situation can change, I repeat, CAN Change, am I lying about the association between blacks and monkeys?

    Believe me, I get what are you trying to say to us, but is not so easy as you think when you omit the correlation between stereotypes and the casting of certain groups in advertising campaigns, if you find some ads really offensive, what are your parameters to establish which are offensive, and which are not?.

    my point about this is when you think that something can work reciprocally despise the race of the actors, I think however that not always works like that, sadly, there are stereotypes and preset social codes where these associations occur. I would, in the case of advertisers, is to avoid the recurring image of certain groups with certain situations, and I'm not trying to be PC or complacent with those who are easily offended, is to avoid the temptation of showing ALWAYS the image of a , athletic, submissive, or servant black person, and yes, non-blacks can be also athletic, submissive, servant, beautiful, ugly, short, tall…….but the main question is, is the same message for all?, I expect it to be the same message to everyone, but when I know the context (The symbols, the sterotypes, the associations…..) everything changes

  41. Lane Fuller says:

    Juan Pablo Rivas

    My frustration isn't really with the people who perceive these things.

    I guess I haven't explained my position properly. I DO understand this from other perspectives. I just vent my frustration about the fact that these stereotypes exist in the first place on people who call attention to them, and that isn't proper. It's just so ridiculous that they exist at all that I don't even want to discuss them anymore! (Sort of like gay marriage. "Why are we even still talking about this?")

    I KNOW people need to tone down certain racial undertones, but I think people who might otherwise be offended should also learn to be more gracious in their understanding of ignorance…Don't you think?

    For example, when I travel to Europe and elsewhere, I've learned to just laugh at "American" stereotypes…Even if some of them would otherwise be hurtful.

    Eh…How do YOU think this can be handled?

  42. Warren Leach says:

    Offenders hardly ever find what they do to be offensive.. that is because they are not qualified to decide what is offensive to those they are offending…. #figureitout

  43. Lane Fuller you wouldn't understand…. The demoralization dehumanizations subtly used for people of color…. You wouldn't have a clue…. Those who have eyes don't see… Those who have ears don't hear….

  44. Yes your just plane blind and unintelligent

  45. Lane Fuller says:

    Warren Leach

    I am not an "offender" just because I am white, but I appreciate the racial generalization. (y)

  46. Warren Leach says:

    Lane Fuller I didn't call you an offender.. you are looking for confrontation.. I didn't call you anything.. I was referring to racist portrayals on television by producers and executives who have no concept of what is offensive… you should try taking in information instead of forming your response based upon what you already THINK you know.. you might learn something young fella 🙂

  47. Lane Fuller says:

    Warren Leach

    I'm trying to learn right now, courtesy of Juan.

    Forgive me for assuming you were referring to me. Everyone else who has responded to me besides Juan was interested in bashing what I had to say.

  48. Warren Leach says:

    Lane Fuller.. it appears to me that you may be trying to sincerely navigate what is offensive to other groups but may not be aware why something you don't see as offensive is offensive to others. The truth is our experiences are different so what we consider offensive is going to be different… I'm going to tell you something that may help your perspective though… For instance, young people I know call each other "niggas" left and right. They do it so much that it becomes ACCEPTABLE to ALL young people to do Black, White, Latino.. they ALL use it and it is not offensive to the young blacks because they have ADOPTED a SLUR because they don't fully understand the HATRED behind it's origin… NOW. I am 53 years old and that word carries an ENTIRELY DIFFERENT Connotation for me. I was called that name and I had to fight weekly behind it.. SO NO ONE HAD BETTER USE IT WITH ME , I have even warned my OWN Younger brothers against it.. … I am offended by it, the fact that I TELL YOU THAT .. SHOULD be enough if we are to respect one another as human beings… If you told me something offended you, I would cease and desist AS OPPOSED to TELLING YOU… WHY you SHOULDN'T Be offended

  49. Anton Shim says:

    actually they make fun of chinese quite a bit. your argument does not hold water

  50. Anton Shim says:

    One thing you have to realise is history does not disappear because it is inconvenient for you. Slavery existed as an institution for hundreds of years. Its repercussions cannot simply just disappear because it is inconvenient for you as a white man in 2014. We all have to pay for the sins of the fathers. Cause and effect. It's not like a bad dream that just goes away. This is reality.

  51. Michael Thompson says:

    This is how the world view us. The media support these stereotypes because we support the media's belief. We must come together as a people so these stereotypes won't hold water. Every culture gets racist taunts all the time. These commercials don't bother me because I talk about other cultures all the time.

  52. Lane Fuller says:

    Warren Leach

    I understand.

    How do you react if a group of young people you don't know use the word among each other as you pass by? Do you reprimand them, or do you let it go because you know they're ignorant of what it means to you?

  53. Warren Leach says:

    Lane Fuller
    Changing society in one sweep is too large a job for one person. I confine my addressing those situations to young people that I know and / or family. I volunteer and mentor youth at an after school college prep program called Granville Academy. (among other things) We help give youth direction on how to present themselves in society, prepare them for college and generally teach them what it is to respect themselves and others. I don't usually engage strangers because they may not appreciate that I am attempting to educate them and if they become disrespectful well.. lets just say it would be best for all involved if I avoided such things

    Usually if something is not directed AT ME I leave it be. Folks are entitled to free speech. It is just a shame that we do not all try to be cognizant and respectful of one another. I spoke to you here because It seemed at least to me that you were sincerely trying to determine what our issue was with these ads. I felt like being aggressive with you was counterproductive. I think you may understand a bit more now. You may never completely understand what it's like to have EVERYTHING that represents your color to be portrayed negatively (bad guys wear black, black cats are bad luck, black is evil, be afraid of the dark, black is dirty, black is ugly, … ) It' makes a person sensitive when they don't know for SURE it's done innocently.or inadvertently. I would say to you continue to be open minded and thoughtful to the things you may not yet understand. You're doing fine. Many people would not even try as you have been.. Peace and blessings young man…

  54. Mariam Khnaizir says:

    Lane Fuller What are you even talking about? I've tried to re-read both of your posts several times and don't see the point you are trying to make. Could you please explain which ADs you think are racist, which aren't, and why? Who acts like there is no difference between white & black people? What are their difference that you think exist? Why should we be wasting time pointing out difference if it doesn't matter? Inherent physical traits? Are you a genetic scientists? Please explain which physical attributes are specific to anyone race, and then go further and discuss the ones, if any are correctly or incorrectly depicted in these ads. You say racism still exists but isn't depicted in these ads, where do you see it occurring? What is to be done about racism? Why & what do you think people are being insensitive about? Is it ok to paint a white person black or vice versa? I don't believe in coincidences not especially when it comes to media, marketing & advertising. These multi-billion dollar industries pay ungodly sums of money to research social trends and psychological patterns to target their most profitable audiences in a way that will generate any particular product the most amount of revenue. The target audience is primarily white so ads are presented in a way that is pleasing & attractive to white people. What do these ads as a collective say about how white people see and like to see dark skinned people? Look what children in the eye? Who are the children and who are these adults looking them in the eye? Do you walk around to people who look different from you and spend your time pointing out all their differences? Do you experience people constantly telling you your different but its ok? You are all over the place man…just because you rant doesn't mean you're making a point. Some people need to grow up? For an "educated" man starting of your counter with insults and slandering someone else's opinions because you don't agree with them doesn't seem like very mature actions from where I'm seated.

  55. Lane Fuller says:

    Warren Leach

    Thank you Warren. You've given me a lot to think about.

  56. Mohamed Hassan Nigerians don't like us..They think the same way about us as white folk do. To them all we do eat fried chicken, go to jail, have large numbers of illegitimate kids that the government supports.

  57. Where do you think ashy comes from?

  58. Misty Jolly Aoudia why would you say something like that sister when throughout my comments I specifically said…."We", "Black people" and "If African Americans continue to chase racism as the culprit of "our "condition ?

    There is no separation because there is only Africa. For the sake of this discussion we are standing shoulder to shoulder next to each other in Africa as you tell me how we need to do something to change our dire living conditions.

    I turn to you when you are finished talking and say to you,"what we need my sister is for one of us to go to America. We will then have a connection to the Europeans resources we so desperately need here in Africa."

    We both agree that such an idea makes good, sound, reasonable and logical sense. For the sake of this discussion we now have a plan.

    Our plan is based on sound judgment, critical thinking and competent logic so why is the plan not working?

    Our plan is not working because if I didn't do anything while in Africa to aid and abet my living conditions then despite the best made plans of mice and men once I get to America I'm still not going to do anything to aid or abet my living conditions because no matter where I go there I am.

    To add insult to injury, the Europeans didn't like me when I was over in Africa so it stands to reason that the Europeans like me even less now that I am here in America with them.

    In real-time
    Africans are living in the middle of nothing and African Americans are in America living and surrounded by wealth, resources and opportunity but in the year 2014 we are both equally as poor, persecuted, despised and globally neglected and rejected.

    African Americans may be living and surrounded by wealth, resources and opportunity but the Europeans are not giving it away. The Europeans don't share and share alike. African Americans while living in the midst of wealth, resources and opportunity must fight, march, cry, whine, beg and scrap for everything we get.

    From the African immigrants perspective it may appear that Africa has been abandoned by the African Americans but from where I stand in America it appears that African immigrants has forsaken,abandoned and turned away from African Americans.

    Our living conditions in America are no better than the living conditions in Africa because unless we take personal responsibility for your lives our living conditions whether domestic, international or global will only worsen.

    If you don't have the courage it takes to change your inner being then even in the richest land on Planet Earth we are poor. It is not necessary for Africans to look across the waters and point fingers.

    It is not required that African Americans move back to Africa because no matter where go there "you" are. We are all Africans whether we are here or there because there is only Africa and no matter where you go there "you" are.

  59. Johana Spiffed Uhp Dauphin says:

    Ανδριαννα Καββαδας BOFLL obviously we have different aisles for products because when i look at most makeup its like 50 shades of beige. There needs to be a seperate line of foundation for people of color. Duh. And black people dont have straight hair so obviously we need our own hair care aisles to. I know thats not the point but that was just a bad comparison.

  60. Nick Cataldi says:

    Absurd…. I watch T.V and I've seen these spots and believe me the last thing on my minds was how Blacks are being 'dehumanized'. It used to be that Blacks complained & Rightfully so,about not getting the work & promoting the products they use.. Now that the opportunity is there,It's still not good enough? How perfect is the world supposed to be.? I've seen many a commercial in my life that I think is plain stupid yet I don't see how it reflects on me as A person, A White Person,An Italian -American,so forth & so on. What in God's name does a slogan used in Japan have to do with OUR President?? I've seen other spots where the black has the 'advantage' over the white or whoever & I don't walk around in some kind of a Funk over it as tho it portrays me in some poor light.

  61. As soon as we stop throwing our pearls to the swine then we can progress because we already have the talent to do so. Fuck all others.

  62. As soon as we stop throwing our pearls to the swine then we can progress because we already have the talent to do so. Fuck all others.

  63. Adam Steed says:

    Mohamed Hassan agreed

  64. Lisa Wise says:

    If its so right to be white, why do commercial advertising use music such as reggea or rap to promote there selves?

  65. Lisa Wise says:

    If its so right to be white, why do commercial advertising use music such as reggea or rap to promote there selves?

  66. ……some think they created music (IJS)

  67. ……some think they created music (IJS)

  68. Samuel Hill Jr. says:

    Mubarak, tell the readers of this Blog how you know so much about the conditions that we ( African Americans) are living in an problems that we go through when you are living in Lagos Nigeria? You talk like you got all the solutions to the problems that we go through but from what I see is you are on the outside looking in. Come be with us an see for yourself the Racism that you will be put through then maybe just maybe you might be able to comprehend the anguish that we face with this problem. Until then you should keep your solutions to youself until you have experienced them FIRST HAND

  69. Farntella Graham says:

    Misty Jolly Aoudia don't turn against your brother. understand who your enemy is. nigeria better be smart about things and don't mess around and let the west come into their country for "humanitarian purposes".

  70. Farntella Graham says:

    Misty Jolly Aoudia don't turn against your brother. understand who your enemy is. nigeria better be smart about things and don't mess around and let the west come into their country for "humanitarian purposes".

  71. Samuel Hill Jr. courage and strategy is what you are missing. I can see that from here.

  72. Farntella Graham says:

    we are already together as a people. stop the self-blame. we do not ask for the racism directed at us. it is freely given by the devil himself and his children.

  73. Josiah McDonald says:

    Anthon Christopher I can tell you're an ignorant, minimally educated internet troll. But carry on lol. Obligatory "lol" added but clearly I'm not actually laughing out loud.

  74. Ama Nwaifejokwu says:

    There is little consciousness when it comes to so called racial sensitivity. The point is these ads run from being subtle to blatant. We are sensitive because it is part of the bigger problem which is the devaluing of black and brown people all over the world courtesy of the so called white propaganda. This devaluing results in loss of life, social, economical and political opportunities.

  75. Theodora Anagor says:

    Only two are racist to because it does not apply or affect you, what do you know about it, who are you to come on here and lecture us on what to think? Take your white privilege to people who actually care what you think or believe.

  76. Theodora Anagor says:

    What do you know about anything, the fact that the offensiveness has to be explained to you, says it all.

  77. Is it also just a coincidence that there's a chimp crying at the end, where Jesse Jackson also cried when Obama won the elections? ncnccncncnc.

  78. Is it also just a coincidence that there's a chimp crying at the end, where Jesse Jackson also cried when Obama won the elections? ncnccncncnc.

  79. Tapi Z. Ushe says:

    I probably shouldn't have to say this, but there's history behind it… did you get an American education or watch anything related to the early 1900s in the United States? They called black people "monkey" all the time.

  80. Tony Speed

    Your ideology of 'everyone' has to pay for the Sins of their Fathers.
    What exactly do you mean by this 'statement' of yours? Who has to 'pay'?
    Based on 'what' actions? Who is aloud to delve out the 'Punishment'?
    What does the 'payment' of sins equate to?

    As far as I'm concerned, CHRIST, is thee only one to punish anyone for their Sins on this Earth, it is up to Man-Kind to FORGIVE other's for the immorality and injustice those throw our way, doesn't matter who you are. We all answer to God. We only answer to Man's Laws from a Legal position for only so long. God is the one we should be looking to in regards to how we deal with everyday interactions of Sinful, degrading, and nefarious behaviors.

    I hope your concept isn't in response to those justifying persecution of Europeans or Americans of Light Skinned or Nationalities in response to Slavery.

    Being that I'm of European, Native American Indian and Middle Eastern Jewish decent, and also Light Skinned, I would hope. That you wouldn't 'make' me pay for Sins I did not commit, let alone what my family did not commit.

    Based on all the history of my family lineage. I know their is no slave owners in my family bloodline. Having said that. In the case their 'was'. Or has been in any light skinned or European Family Line. (Which I know their is somewhere in some family, in or outside of America).

    I would hope that those that seem to call themselves Christians or those of morally sound believes and equal footing with ALL people. Would justifiably learn to 'forgive' those whom have caused us/ you pain. However, slavery is gone based on what you stated, especially in America in response to African Americans. All that's left is inaccurate stereotypes, misrepresentation of cultural identities and bigotry that floats around and comes in many forms. Of course it cannot be wished away. Although, their is moral and immoral way of handling evil, hatred, ignorance.

    Hence, the meaning of not dwelling on the Past. Only the present matters.
    Only what effects us 'presently' is of importance. Regardless of what Nationality or Culture you come from. (That doesn't mean not to acknowledge the past, and learn from it, no matter who you are.)

    While this Article and discussion has been about what is bigoted and demeaning towards African Americans. I have yet to see African Americans come out a stand tall in response to something that is of a broad-sweeping-and-generalized bigoted statement or ideology towards European's.

    Let alone other Nationalities. I get sick an tired of hearing solely about African Americans dealing with discrimination and bigotry. As if they are the only ONES. THEY are not the only people that suffer. THEY are not the only people that have been enslaved.

    What about Native American Indians? What about Antisemitism in regards to Jews.
    What about false or stereotyped bigotry towards Europeans, hence, English, Irish, Scottish, Canadian, French, Italian, German, Spanish, etc etc. People groups. ?

    What about Romanians? What about Middle Easterns? What about Indians (non-Native American)? What about Latino's?

    What about bigoted stereotypes towards Asians? I also want to bring awareness how as an American. I never see much of Asian Americans ever being represented in America, let alone Native American Indians — That tends to piss me off.

    If we are constantly going to look for signs of bigotry. Or confront personal experiences of bigotry. Then one must not be easily willing to only identify what is bigoted in response to their own community or to oneself. Based on their Physical Appearance – or – Nationality & Cultural identity. If they aren't willing to identify it as something being Universal and also a continuous attack amongest ALL PEOPLE on this Earth.

    Tony Speed, I didn't mean this comment as an attack, part of went off topic or off track even though I made my points. Not just directed towards your comment but to others as well. However, my overall statement was in general still a question and response to your statement. Which was confusing and also bias I thought from where I'm standing.

    Maybe you'll understand where I'm coming from. Maybe not. Although, I think my positions and views has authentic genuine importance to what needs to be thought about. At least the things I pointed out and expressed are concerns I have.

  81. Sheri Williams Gustafson says:

    Anthon Christopher women of all races alter their appearance. It goes down through the history of time. I think you are threatened by a strong, intelligent woman.

  82. strong intelligent woman… first of all strength comes from within not the exterior nor appearance thus I can figure this one to be that she is weak falling to her weaknesses of 1.inferior complex and 2. her deliberate acceptance of something proposed to be a job that certainly depicts racism. 3. a strong person is like a tree, stuck in one place fixed firm by it's roots and facing any weather. should the storm comes it bends with flexibility to and fro but, still remains rooted.
    intelligent? certainly not, since intelligence has to be proven by actions and since she failed at the before mentioned , proves to the contrary. intelligent people are aware of others , concern for others, is not self righteous etc, that woman made , by her actions, an unintelligent choice to even have been a part of such a commercial.

  83. miss murray,,, one stupid question, do you actually thought that skin cream products were made with black people in mind? the only time black people suffers from dry skin is during the winter. for white people the problem is constant, unless you thought that chafing means moist, thus white people suffers from chafing due to pigmentation.

  84. Kat Sutter says:

    Just a correction: that's not a King Kong poster — it's a World War I propaganda piece depicting Germany as a large ape (note the spiked helmet) carrying off Lady Liberty. (The movie wasn't released until 1933) THAT, however, doesn't mean that the Vogue cover isn't (who the hell came up with this idea, I'd like to know). Or that the rest of these ads aren't. Seriously, don't people actually think before they put these things out?

  85. Kat Sutter says:

    To me it looks like they're saying Dove washes away the "blackness" and that being white means being "clean". Pretty messed up.

  86. Kat Sutter says:

    Do a google image search for "blacks as monkeys". It's a real eye-opener. And not in a good way.

  87. It's called "the appropriation" of a cultural element(s) when seen as desirable, yet discard the rest. I just shake my head at the level Madison Avenue does it daily (through commercials) as if it pays homage to the African American experience.

  88. Aquil Hall says:

    I like what you had to say, but what exactly does "inter-prize" mean?

  89. In both parts of Asia and Africa, they put bleach in to everything and everybody use it to appear or become more successful. As white…

    http://www.redbubble.com/people/jonaskroyer/works/14928993-chasing-happiness

  90. Lane is obviously not educated on all the things African Americans have to endure in society. That shaving cream ad was racist because of how black hair I looked upon In the workforce and the world. Its not fair to say that straight hair on a black woman or a third of an inch of hair on black men is socially acceptable and that the way our hair grows out of our head isn't. That's racist when black women are losing jobs for sporting their natural curls and fros to work. I think what whit people need is sensitivity training. we don't look like you and we shouldn't have to. All these ads were racists because they projected already deeply ingrained stereotypes that black people have to constantly fight against in our everyday lives. If you don't understand that then your an idiot. Id much rather you not care than be an ignorant asshole.

  91. During WWII wite G.I's circulated flyers lampooning black G.I's as monkeys so that white european women would not date the black G.I's.

  92. kON YOU'RE CLEARLY IGNORANT. RESEARCH.

  93. Mark Calland says:

    Lane Fuller you're wrong there, it has everything to do with today. People are still wealthy today because of people not you or me, people who are not me or you are owed for what happened in history.

  94. Racism in history of the world has been so ingrained, it is accepted as natural phenomenon. Just as the sky is blue and grass is green, most people believe black people should play a subserviant role in society to whites. This attitude is, and has been, especially prevalent in European countries that have traditionally promoted anglos as superior in intellect, even judging others against caucasian standards of beauty. Only in 1960s America has this attitude met real challenge. Although today, this trend may be in suppression. Watch any advertisement and you will most likely see white men with black women, rather than black men with white women — even though actual society reflects far more black men with white women as couples. Whites are still as terrified of the sexual virility of black men as ever and this fear continues today

  95. Bob Johnson says:

    Seems to me that recently many blacks are portrayed as "suprior" to whites in commercials. Example" Overweight black matrion sitting at a table while a w white woman scrubs the floor. A black woman looks sarcastically at a white worker as she pontifically corrects him for being an idiot. Black man solves a problem that has confused white co-workers. Irritating black woman who continually claims that " HER Popeye's chicken is the best". Typical black male model with a beautiful white woman, at home, in the bedroom or in a $65 thousand automobile. A family with a white dad. black mom and a totally black kid.

    When are blacks going to stop whinning about how bad they have it in life and continue to think that they are superior and that they are all relatives of kings and queens from the jungles in africa???

  96. Geez, it's unbelievable that the people responsible for these ads thought they were ok. Just goes to show, they were definitely created by racists. On behalf of the non-racist Caucasians, I apologize for the pain you must feel when watching them.

  97. Uno Garrison "something black ppl do thats racist"….like go to absurdly bad schools and call it college … like Alabama State, Alcorn A&M, or Spelman?

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