In 2010, a KFC Corp. commercial in Australia featured a young white Australian at a cricket match surrounded by loudly cheering Black fans.
The Australian, known as Mick, remarks: “Need a tip when you’re stuck in an awkward situation?” He then pulled out a big bucket of KFC’s fried chicken, sharing it with the Black fans.
He ends by telling the camera approvingly, “Too easy.”
In 2007, Intel Corporation launched a national advertising campaign that featured a white man dressed in business attire standing over six muscular Black runners bowing down in front of him in perfect symmetry.
