Nike announced an update to its popular fitness tracker the Nike+ FuelBand today. At an event in New York today Nike unveiled what is being called the FuelBand SE which features some added features and new color accents. As reported by techcrunch.com:
“Nike is revealing a new version of its FuelBand today at an event in New York City. Dubbed the FuelBand SE, the new fitness tracker sports a variety of color accents and represents the sporting goods maker’s first non-cosmetic update to its activity tracking wearable since the gadget’s introduction.
“The FuelBand, for those who aren’t familiar, is a wearable wristband that provides users with a visual readout of their steps taken during the course of a day, and also offers up a ‘Fuel’ tally, which is a metric made up by Nike that calculates based on your activity level through things like walking, running, paying basketball and more.”
The new Nike+ FuelBand SE look rather similar to its predecessor, but Nike has added color and new features to the device. According to engadget.com:
“This refreshed edition looks nearly identical to its predecessor, but comes in black with total crimson (a mix of orange and red), pink foil or volt (a yellow and greenish neon) accents. Nike’s hoping to get FuelBand users to move even more throughout the day with this edition, thanks to some “fine-tuning” to how your Fuel is tracked. Namely, the new unit can identify actual movement better, rather than counting things like ambiguous wrist flicks. You’ll also get better flexibility and weather sealing, hourly reminders to move, Bluetooth 4.0 and a double-tap function for the home button that’ll bring up the time.
“Nike’s tweaked the FuelBand iOS app a bit as well, to help users get the most movement out of their day. Fuel Curve graphs your hourly movements, with five minutes per hour being the minimum to achieve an hourly goal (only two-percent of users reach this currently). You’ll also find dynamic info for your daily and weekly activity. Flipping the app into landscape mode gives a new view for tracking your weekly goal, hours you’ve “won” and the intensity of your movements. Better yet, Sessions gives you the ability to tag specific workout activities and monitor your Fuel Rate in real time.”
The new FuelBand SE will be available Nov. 6 alongside the new iOS app, and will be priced at $149.
Check out the Nike+ FuelBand SE video below.
