Compton rapper Kendrick Lamar purposely challenged the current hip-hop trend by rejecting a female lead with lighter skin for his video in favor of darker-skinned model Brittany Sky, reports Black Enterprise.
“We had another girl for the lead, but I had an idea where I just wanted a little bit of a darker tone [girl] in the video,“ Kendrick told missInfo. “It’s almost like a color-blind industry where there’s only one type of appeal to the camera.“
“I give [Brittany] the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in [front] of the camera. She was cool, just chilling. I always kept in the back of my mind, like, ‘you don’t ever see this tone of a woman in videos, ‘” he said. “No disrespect, I love all women, period. But at the same time, I still feel like it needs that balance.”
2 Chainz wanted to do something different for his video “Feds Watching.” As the father of brown-skinned daughters, 2 Chainz explained why he made the decision to feature several dark-skinned women in the video.
“So, for the video I did try to go get the more darker skin and highlight them. My mom is a beautiful, dark-skin lady. I’m dark skin. So it was just about trying to highlight, giving people that chance, that opportunity,” he said.
2 Chainz also spoke about rappers being brainwashed: “We always get battered, us rappers, because we always talk about red girls, light-skinned girls. We’ve been brainwashed, like little girls with baby dolls. I had to tell my little girl the other day, ‘So, I ain’t white?’ And I’m like, ‘girl, sit down.’ But she has all of these dolls and stuff like that, so it’s a part of the brainwashing.”