Will.I.Am Fires Back at Pharrell in Trademark Lawsuit

pharrell 1Will.i.am is suing Pharrell, claiming he’s a thief.

According to the official court documents that were obtained by Rolling Stone, Will.i.am thinks Pharrell’s “I Am Other” brand is “confusingly similar” to his own trademark “I AM” and he believes the “registration of the mark… is likely to dilute the I AM mark and the WILL.I.AM mark.”

Will sent a cease and desist letter, demanding that Pharrell stop using “I AM.” Pharrell filed a lawsuit, asking a judge to protect his right to use the “I AM” moniker.

According to TMZ: “In new legal docs, Will.i.am is countersuing Pharrell, claiming the dude has a long, copycat history. Will.i.am notes … Pharrell co-founded a record label called Star Trak Entertainment — sound familiar?

But wait, there’s more. Will also notes Pharrell is being sued by singer Marvin Gaye’s family for allegedly ripping off “Got to Give it Up” for his summer smash “Blurred Lines.”

As for using “I AM,” Will points out it will confuse people because they’re both on the same record label and they have similar musical styles.”

It is unclear how the lawsuits are impacting the producers’ friendship, however Pharrell told Rolling Stone in June he was disappointed by Will.i.am’s actions.

“I am disappointed that Will, a fellow artist, would file a case against me. I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will’s trademark claims will ultimately be found to be as meritless and ridiculous as I do [sic].”

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top