Their features instantly make other songs hot, even for establishd artists. Throughout his career Jay Z was notorious for making hot collaborations that instantly propelled the status of record, just as he did for the Southern rappers.
Drake is repeating the same pattern. Drizzy is the most in-demand rapper to featured on a track, and once he’s on it, it’s a bonafide hit, like on A$AP Rocky’s Problems or his recent verse on Migos’ Versace.
They date R&B divas. From the days of Biggie, it has always been the dream to get a “R&B chick” as the late rapper did with Faith Evans. Jay Z took that to the ultimate level when he put a ring on Beyonce.
Drake is only 26 and hasn’t settled down yet, but he did, and may still have a relationship, with the next generation’s R&B diva Rihanna. As Drizzy put it on his Made Men verse: “One of my baddest women ever, I call her Rihanna But that’s cause her name is Rihanna.”
This keeps both men relevant even when they don’t have new material out, and enables them to crossover to a fan base that they would not have attained on their own.
