They transcend age. Jay Z is probably the only rapper who is known and liked by people well over 40 and under the age of 25. Sometimes that may be because of his equally famous wife, but it keeps him in the public eye nonetheless.
Likewise, while many older people don’t like new rap music anymore, most of them make an exception for Drake.
They’re both about business. Jay Z has been an expansive businessman. From his deals with Rocawear, Reebok, Live Nation, The New Jersey Nets, Samsung etc, Jay wasn’t kidding when he said “I’m not a businessman, I’m a business.. MAN!”
And Drake is following in Jiggas footsteps. He already has endorsement deals with Sprite and Kodak under his belt, and was one of the youngest rappers on Forbes Top 20 Hip-Hop earners last year. Drake was right on the heels of his Young Money boss Lil Wayne, making “25 sitting on 25 mill.”