Michael Shannon Threatens Earth in 'Man of Steel' Viral Marketing

Breaking: acclaimed and talented actor Michael Shannon has released a video clip on YouTube, in which he speaks directly to his mortal enemy, Kal-El, and threatens the inhabitants of Earth with destruction unless Kal-El gives himself up. At this point, we can only pray for salvation, as none could ever hope to match Shannon’s godlike powers in combat. We must hope for deliverance, or that Shannon is merciful.

…And I’m now seeing that this is simply Shannon in character as someone named “General Zod,” part of the marketing for his new movie. It’s some obscure thing called Man of Steel. Probably another one of his art house efforts. Perhaps he’ll finally get the wider critical recognition that he deserves with this one. Lord knows audiences probably aren’t ready for him yet.

Man of Steel, whatever it is (I guess Zod is a metalworker or something?) comes out June 14th. Here is the video:

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top