iROKO Partners, the world’s largest online distributor of Nigerian movies and music, starts 2013 with the opening of a new office in Johannesburg, South Africa.
The office, located in Maboneng precinct, will house a team of up to 5 and will be a regional hub for iROKO Partners. It will focus on new business partnerships, working with South African media agencies and sourcing content for its popular movie and music platforms, iROKOtv and iROKING.
Genevieve Dumorne, who heads up the iROKO Partners Johannesburg office, says: “We’ve come to South Africa to work closely with the continent’s leading media agencies, advertisers and content providers. The entertainment and tech scene in South Africa is mature, dynamic and exciting – we’ll be looking to see not only what we can learn from it, but also what we can contribute to it with iROKOtv and iROKING – two of the continent’s leading online entertainment distribution platforms.”
In 2012, iROKO Partners’ music platform, iROKING, announced its first partnership with a South African-based company with the launch of a mobile music site for GoMetro, the mobil site for commuter rail agency, Metrorail.
The VC-backed tech and entertainment company, launched in Nigeria in 2010, has offices in Lagos, London and New York and is now looking to increase its presence in Africa, starting with Johannesburg. In just two years, the company has built a global audience of over six million unique users from 178 different countries across its movie and music platforms. The company delivers, on average, 207,000,000 minutes of content every month across all of the iROKO Partners platforms.