Oprah Winfrey is apparently looking to get involved in the organic foods and products industry, according to the New York Post. Applications for the trademark “Oprah’s Organics” were submitted to the US Patent and Trademark Organization last month, and appeared within the organization’s online filings. The applications covered a slew of new products, ranging from soaps and beauty products to frozen organic vegetables. The reports follow a business registration filing for “Oprah’s Farm” in Hawaii, and another for “Oprah’s Harvest.”
“The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands.” A representative for the media mogul told the Post. Oprah is already the face of a $2.7 billion empire, rooted in multimedia entertainment. Oprah’s Maui farm spans hundreds of acres, and includes a bed and breakfast.
Winfrey, 58, was 2012’s highest paid celebrity according to Forbes, pulling in an estimated $165 million. While Oprah’s endorsement has brought big sales to hundreds of products, self-branded food is a completely new venture. The star’s name may compel buyers to try her organic products, but it may not be enough to compel fans who are uninterested in organics to become long-term consumers.