Pop sensation Lady Gaga celebrated the release of her debut perfume at the Solomon R. Guggenheim Museum Thursday night on New York’s Upper East Side. Riding on top of a convertible, Gaga posed for pictures as she was brought inside.
Gaga released a trio of promo videos for her new fragrance “Fame” over the summer, leading up to this week’s debut. When guests arrived inside of the building, they found the star encased in a replica bottle of the new perfume, with transparent glass.
Gaga has clearly mastered the art of the theatrics. She lay inside of the bottle, apparently asleep, as event attendees were offered a chance to reach in and touch the celebrity’s hand. After some time, she left the bottle and stripped down into her lingerie, before having a new tattoo applied to the back of her neck by celebrity tattoo artist Mark Mahoney, just underneath where she had shaved the back of her head earlier in the week. While Mahoney was at work, she applied makeup and toyed with her iPad a bit. As the event goers mingled around her, music from Edith Piaf, David Bowie and Kanye West played, as Gaga danced in her seat.
The guest list to the masquerade event was restricted to a few hundred, with many dawning eye-masks and headgear to go along with the black tie and gown affair. Also in attendance were celebrities ranging from Yoko Ono, Marc Jacob and Paris Hilton, to Michael Strahan and Jason Wu. Lindsay Lohan arrived late to the party as well.
A short film created by Gaga along with director Steve Klein debuted later in the night. Gaga’s “Fame” fragrance shares the name of her 2008 debut album, which went multiplatinum. The singer followed “The Fame” with “The Fame EP” and “Born This Way,” paving her way to stardom.